|By PR Newswire||
|December 18, 2012 03:08 PM EST||
NEW YORK, Dec. 18, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This study presents the current situation of the mobile payment and mobile NFC technology markets. It analyzes the prospects for the market from a technical and economic point of view, by looking at challenges facing the economic models in key areas, including: automation, commerce, advertising, public services and transport.
• How can mobile NFC technology revolutionize payment, transportation and mobile applications?
• Can it generate revenue for the various stakeholders?
• What are some of the issues around NFC technology business models?
• What technical challenges exist that might have a direct impact on mobile NFC business models?
• Could NFC mobile payment be deployed on a large scale?
• What strategies are the major players adopting for implementing mobile NFC technology?
1. Executive Summary 7
1.1. Current status of contactless mobile technology . 8
1.2. Limited new usage, few additional revenues . 9
1.3. Multiple stakeholders vie for the market . 10
2. Methodology 11
3. NFC technology . 13
3.1. Definition . 13
3.2. NFC objects 13
3.3. How it works . 14
3.4. General hardware architecture . 15
3.4.1. NFC tags and cards architecture . 15
3.4.2. Architecture and operation of NFC devices . 16
3.5. Norms and standards . 17
3.6. The Secure Element (SE) 18
3.6.1. The Cardlet 18
3.6.2. Trusted Service Manager (TSM) and personalization . 18
3.6.3. The different types of Secure Element 19
3.7. How NFC works for secure applications 21
3.7.1. Contactless mobile payments (credit/debit card system) . 21
3.7.2. Mobile wallets 25
3.7.3. Transportation and ticketing applications 26
3.8. How NFC works for non-secure applications . 28
3.8.1. Between an NFC mobile device and an NFC tag 28
3.8.2. Between two NFC mobile devices . 29
4. Market structure 30
4.1. Market evaluation . 30
4.1.1. Initiatives around NFC . 30
4.1.2. NFC mobile devices 35
4.2. The main applications and uses for NFC . 37
4.2.1. NFC mobile payments and micro-payments 37
4.2.2. Non-NFC mobile payments . 42
4.2.3. Transportation . 47
4.2.4. Other applications 48
4.3. Business models and added value of NFC mobile technology 55
4.3.1. Automation 56
4.3.2. Transportation . 56
4.3.3. Commerce and payments . 57
4.3.4. Advertising . 60
4.3.5. Public services . 61NFC & Mobile Payment
5. Strategies from key players 62
5.1. The value chain 62
5.1.1. The NFC mobile payments value chain . 62
5.1.2. The transportation value chain 62
5.1.3. Details and role of the various stakeholders 63
5.2. Profiles of key players 65
5.2.1. Mobile service providers 65
5.2.2. Payment systems 68
5.2.3. Mobile operators 70
5.2.4. Mobile device manufacturers . 74
5.2.5. Manufacturers of NFC chips, SIM cards and microSD cards . 79
6. Strategic analysis 83
6.1. Technical maturity of NFC 83
6.1.1. Norms and standards 83
6.1.2. NFC mobile devices 84
6.1.3. Infrastructures 84
6.2. Numerous initiatives . 85
6.3. Challenges around usage 86
6.4. Business models and ecosystem . 87
6.4.1. Complex business models . 87
6.4.2. An overcrowded ecosystem . 88
6.4.3. Competing technical architectures . 88
Table 1: Comparison of different near-field wireless communication technologies . 13
Table 2: Summary of the major, recent initiatives around NFC 31
Table 3: Worldwide data for the volume of transactions made on mobile devices 34
Table 4: Number of users using mobile devices as a payment method, by region . 34
Table 5 : List of main card reader mobile plug-in solution providers 43
Table 6: Business model comparison between transportation and commerce/payments . 55
Table 7: Individual ticket price comparison in London between NFC and non-NFC . 57
Table 8: Percentage of the population who have used mobile payments during the year, for
various countries in Africa . 58
Table 9: Service provider involvement 66
Table 10: Payment systems and NFC involvement 68
Table 11: Mobile operators' involvement 70
Table 12: Involvement of mobile device manufacturers 75
Table 13: Involvement of manufacturers of NFC chips, SIM cards and microSD cards 79
Figure 1: Contents of the ISIS contactless mobile wallet . 9
Figure 2: NFC operation in P2P mode . 14
Figure 3: NFC operation in read/write mode 14
Figure 4: NFC operation in card emulation mode 15
Figure 5: Overhead view of an NFC NXP tag 15
Figure 6: Exploded view of an NFC card, showing its different elements 16
Figure 7: Hardware architecture of an NFC mobile device 17
Figure 8: Example of cardlet organization in an NFC SIM card . 18
Figure 9: NFC mobile device architecture with an integrated SE . 19
Figure 10: NFC mobile device architecture with the SE in the SIM card 20
Figure 11: NFC mobile device and traditional mobile device architecture with the SE in the SIM
card . 21
Figure 12: Personalization of the payment application on the user's mobile device 22
Figure 13: Payment amount displayed on the EPT and the user's mobile device during a
Figure 14: Simplfied NFC mobile payment process, with an authorization request . 24
Figure 15: Simplified process for transfer of funds from customer to merchant . 24
Figure 16: Different ways of purchasing a transport ticket for use with NFC mobile devices . 27
Figure 17: Different ways of downloading a transport ticket for use with NFC mobile devices 28
Figure 18: Possible data exchange initiated by NFC between two NFC mobile devices . 29
Figure 19: Number of NFC mobile products offered by brand . 36
Figure 20: Microsoft Wallet on Windows Phone 8 37
Figure 21: Visa's NFC mobile payment app for the London 2012 Summer Olympics 38
Figure 22: The ISIS Wallet app 38
Figure 23: The Cityzi app and BNP Paribas (KIX) payment services . 39
Figure 24: The Cityzi app and transport service in Nice . 39
Figure 25: The Google Wallet NFC app . 40
Figure 26: Signing for a card payment directly on the device 42
Figure 27: The Square Register card reader in use with an iPad 43NFC & Mobile Payment
Figure 30 : Segmentation of mobile payment systems . 45
Figure 31 : Example of a virtual currency model (Facebook Credits) involving four player types . 45
Figure 32 : Buying FarmCash, the virtual currency used in FarmVille, with Facebook Credits . 46
Figure 33: Poster for the film X-Men First Class with an NFC tag that lets users view the trailer with
their mobile devices 49
Figure 34: Overview of Groupe Casino's NFC solution 50
Figure 35: Audioguide on a Samsung Smartphone at the Cité de l'Architecture in Paris, controlled
by tapping an NFC tag with an NFC mobile device 50
Figure 36: Posters designed for restaurants by Atuch, allowing customers to download menus
directly by tapping an NFC tag or scanning a QR code 51
Figure 37: Sony Ericsson's Xperia programmable tags, which can trigger an action on a Sony
mobile device 51
Figure 38: Nokia's NFC-compatible wireless speaker for pairing with a Nokia NFC mobile phone via
Bluetooth . 52
Figure 39: Exchanging business cards between two Nokia NFC mobile phones 53
Figure 40: Passing security and boarding gates at Toulouse airport, France, using a boarding pass
stored in an NFC mobile device. . 53
Figure 41: An NFC parking ticket service by Skidata . 54
Figure 42: Yale's NFC solution for unlocking hotel doors . 54
Figure 43: Percentage of the population in different countries worldwide with an account at a
financial institution 58
Figure 44: Growth in the number of non-cash payments by inhabitants for different countries in
Europe and the United States, from 2001 to 2009 59
Figure 45: The NFC mobile and mobile payments value chain 62
Figure 46: NFC apps to become Facebook friends with someone or to like a Facebook page . 66
Figure 47: Paypal's mobile app for NFC payment between two mobile devices 70
Figure 48: NTT docomo's Osaifu Keitai (mobile wallet) concept 73
Figure 49: NTT docomo's iD credit payment service in use . 73
Figure 50: NTT docomo's DCMX credit service . 74
Figure 51: Nokia's range of NFC handsets 76
Figure 52: BlackBerry handsets hosting NFC technology . . 77
Figure 53: a Samsung Galaxy SII being used to make a purchase via the Visa PayWave app . 78
Figure 54: WatchData's NFC solutions 80
Figure 55: NXP's NFC chips built into Google and Samsung mobile devices. Without a Secure
Element on the left and with an SE on the right 81
Figure 56: Features of the Sony Xperia S promoted by Orange 84
Figure 57: Snapshot of different NFC mobile initiatives around the world 85
Figure 58: Starbucks Coffee non-NFC mobile payment application using bar codes 86
To order this report:
Contact Nicolas: [email protected]
Intl: +1 805-652-2626
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Mar. 6, 2015 05:00 AM EST Reads: 2,797
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Mar. 6, 2015 04:00 AM EST Reads: 1,233
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Mar. 6, 2015 04:00 AM EST Reads: 3,079
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Mar. 6, 2015 03:30 AM EST Reads: 2,832
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Mar. 6, 2015 03:15 AM EST Reads: 4,733
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Mar. 6, 2015 02:45 AM EST Reads: 4,080
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Mar. 6, 2015 02:30 AM EST Reads: 4,738
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
Mar. 6, 2015 02:30 AM EST Reads: 1,334
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Mar. 6, 2015 02:00 AM EST Reads: 3,176
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Mar. 6, 2015 01:30 AM EST Reads: 3,682
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Mar. 6, 2015 01:30 AM EST Reads: 3,809
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Mar. 6, 2015 12:30 AM EST Reads: 3,733
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Mar. 6, 2015 12:15 AM EST Reads: 3,914
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Mar. 6, 2015 12:00 AM EST Reads: 3,167
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
Mar. 5, 2015 08:00 PM EST Reads: 1,967
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Mar. 5, 2015 07:00 PM EST Reads: 1,154
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 5, 2015 07:00 PM EST Reads: 969
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Mar. 5, 2015 06:00 PM EST Reads: 2,069
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Mar. 5, 2015 04:15 PM EST Reads: 1,083
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
Mar. 5, 2015 04:00 PM EST Reads: 1,575