|By Shelly Palmer||
|December 18, 2012 08:09 PM EST||
We have left the Information Age and entered the Shift Age. This new age is an era of transformation unparalleled in terms of the amount of change that will occur in the next 20-30 years.
I have been writing and speaking about the Shift Age since 2007, and my first book of that name was published five years ago this month. In serendipitous celebration of that anniversary, my biggest and best book about the future of humanity is being published on January 1, 2013.
Parts One and Two of that book, “Entering the Shift Age” are now available as a mini-eBook, “Welcome to the Shift Age.” In these parts, I look at the new age, the 20 year period from 1985-2005 and the three forces of the Shift Age.
The Threshold Decades – 1985-2005
A threshold is a place of entering or beginning. It is also a place between two rooms. The Threshold Decades are the 20 years between the room of what was and the room of what will be. This 20-year period was a time of incredible change – a time when our worldview, our accepted economic models and how we thought about almost everything changed.
Just think about all that came into being and was spread around the world: personal computers, cable television, fax machines, cell phones, laptops and (of course) the early stages of the Internet. This 20-year period was the time when most of the world moved from analog to digital with incredible consequences, particularly in relation to computing, media and all forms of content.
Historians will look back on this 20-year period as a clear demarcation between the past and the future, a significant time bridge from the wonders and inventions of the 20th Century and the incredible alterations for humanity in the 21st Century. It was a time when the Three Forces of the Shift Age took shape and took off.
The Three Forces of the Shift Age
There are many forces at play in the world today. With that said, there are three dominant forces that upon reflection are the source of most of the transformative, disruptive and sometime overwhelming changes we are now experiencing.
(1) The Flow to Global
The Flow to Global is far more than simply the 15-20 year old global economy. Humanity is being reorganized around the global construct. We are entering the global stage of human evolution. This means that the word “globalization” is no longer an economic term. It is a term that describes what is and what will be occurring in most areas of human society through the next 15-20 years. We are getting reorganized around all of us. This is truly the evolutionary next step for humanity.
(2) The Flow to the Individual
The Flow to the Individual had its roots in the Threshold Decade, when there was an explosion of choice in developed countries. Television channels, radio stations, published books, web sites and even brands of toothpaste exploded in number. This meant that the power moved from the producer to the consumer, from the institution to the individual. We as individuals have more power than we have ever had before.
At the same time that we are flowing to a global reorganization, we are also becoming ever more powerful as individuals. This flow of power and shape to each and all of us has created extreme disruption to many of the institutional constructs that have been in place for the last 100 years.
Both the Flow to the Global and the Flow to the Individual have, are and will be amplified by the single most powerful force at play in the world today, and one of the most powerful forces in history.
(3) The Accelerating Connectedness of Humanity
Humanity has become connected at a level never before experienced. In 1985, at the beginning of the Threshold Decades, there were approximately 750,000 cell phone users in the world. During the first few years of the Shift Age (2006-2010), there were almost twice as many first time cell phone users, – 1.5 million – being activated every day!
There are now approximately 5.6 billion cell phone users in a global population of 7.1 billion. We basically have cell phone ubiquity today.
If I call someone 20 feet away from me, cell phone to cell phone, it will probably take about 5 seconds for her phone to ring. If I were to call someone on another continent 12,000 miles away, it might take an extra 2-3 seconds due to the relay of the signal off a satellite. There is no time, distance or place any longer limiting human communication. That could not be said five years ago, let alone 25 or 50 years ago. This has, for the first time, altered the concept of place, certainly in human communications.
To read more about the Threshold Decades and the Three Forces of the Shift Age please go here to possibly order the inexpensive mini-eBook “Welcome to the Shift Age.”
To learn about the Agile Publishing Model, a new model for book publishing in the future, please go here.
Welcome to the Shift Age!
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