BEIJING, Dec. 21, 2012 /PRNewswire/ -- 360buy.com ("360buy" or "the Company"), China's leading direct B2C e-commerce company, announced today that it has formed a strategic partnership with Nokia Corporation (NYSE: NOK) and signed a procurement agreement worth RMB2 billion for 2013. As part of the cooperation, Nokia's latest Lumia 920 handset has made its debut on 360buy.com, with the release of the Nokia 2050 soon to follow.

The partnership will make 360buy Nokia's largest e-commerce partner in China, further demonstrating its position as one of China's leading e-commerce platforms. Through partnering with Nokia, 360buy will allow customers to buy their latest handsets as soon as they become available. In addition, Nokia's newly launched e-store on 360buy.com will complement Nokia's traditional distribution channels - proprietary shops and license vendors.

About 360buy.com

360buy.com is China's leading direct B2C e-commerce company. Its mission is to fulfill the everyday shopping needs of Chinese consumers by offering a wide selection of trusted products at competitive prices. 360buy.com has the largest and most comprehensive directly operated delivery network in China, including last mile service.

For Media Inquiries:

Melody Liu
360buy
+86 10 5931 7824
melodyliu@360buy.com

Rania Li
360buy
+86 10 5931 7963
bjliran@360buy.com

Josh Gartner
Brunswick Group
+86 10 5960 8600
360buy@brunswickgroup.com

SOURCE 360buy