|By Business Wire||
|December 27, 2012 02:00 AM EST||
Digital Globe Services, a leading provider of outsourced online customer acquisition solutions for large, consumer-facing corporations, today announced its intention to launch into Europe, Latin America and Asia Pacific. N+1 Singer has been appointed as Financial Adviser to assess funding options for the expansion, which may include a flotation on AIM.
Jeff Cox, Founder and Chief Executive of DGS, commented, “We believe our market leading technology and expertise in paid search and online customer acquisition places us at the forefront of a vast and rapidly growing market. With our blue chip customer base and strong financial position we are confident in our ability to replicate our successes in the US telecoms market into other verticals and territories.
“There is clearly a growing momentum in the number of technology companies joining the UK market via AIM and we believe this could provide a credible home for our business, raising our profile internationally and supporting our launch into European and Latin America markets as well as into new verticals.”
Overview of DGS
Founded in 2008 and headquartered in Colorado, USA, DGS employs over 430 staff both in North America and internationally. The Company currently has over 30 customers globally, many of which are in the US Fortune 500. DGS is a specialist provider of online customer acquisition solutions, through the delivery of optimised paid search, websites and call centre support.
DGS is seeking to establish itself as the leading provider of outsourced online customer acquisition services through its focus on having the premier technology platform for pricing and procuring paid search advertising on a cost effective basis. The Company has been consistently profitable every quarter since 2009, establishing a track record of increasing revenue, profitability, and cash generation, with these metrics and shareholder dividends showing annual growth rates in excess of 40%. The Company believes that medium term revenue growth in the region of 20-30% per annum will be sustainable.
What is Paid Search?
Search providers, such as Google, Yahoo, etc. typically provide advertisers with the opportunity, in exchange for a fee, to position search results or advertisements in response to specific search terms that users enter. In such “paid search” or “sponsored search” opportunities, the search provider will undertake an auction, in real time, for the key search terms which prospective advertisers will compete for in order to have their advertising or search results displayed. DGS uses its proprietary technology and database to enter bids in these auctions at price levels that seek to maximize DGS’s profitability and deliver the highest quality customers to DGS’s clients.
The Directors believe that DGS’s proprietary technology and databases, which include information on over 10 million search terms in over 6,000 geographic locations developed over five years, allow the Company a key source of competitive advantage within its industry.
In addition, DGS provides outsourced call centre and online services in order to respond to client customers who have followed a paid search link and registered their interest in the client’s offering. By optimising the results of paid search advertising, DGS is able to efficiently and cost effectively draw customers to DGS’s estate of web and contact centre properties. By further managing the process of converting these interested customers to paying customers, DGS provides considerable value in terms of ROI for advertisers seeking to acquire new customers.
The Market for Paid Search
Internet advertising, and paid search in particular, is a significant and fast growing global market. In calendar year 2011, corporations spent approximately $94 billion on Internet advertising out of which approximately 49%, or $46 billion was spent on paid search. Gartner projects that this amount will increase to approximately $138 billion by 2016, reflecting a compound growth rate in excess of 40% over the next three years.
DGS estimates that currently only 10% of the paid search market is outsourced to specialists such as DGS on a “fee per sale” commercial model. The balance is either not optimized to the level provided by the DGS, or advised or managed by third party providers that operate on a “percentage of spend” or “retainer” model. In a percentage of spend model, third parties will contract with companies to acquire paid search advertising in exchange for a percentage of the aggregate amount spent by the buyer. In a retainer model, third parties will contract to provide procurement and optimization services on a time and efforts or other fixed price basis.
DGS believes that both percentage of spend and retainer models do not align the interests of the corporate buyers of paid search advertising with the paid search service provider. DGS further believes that, over time, an increasing proportion of the overall paid search spend by companies will migrate towards providers such as DGS because of the greater transparency and clear return on expenditure provided by the fee per sale model.
A growing component of DGS’s paid search advertising has been procured for mobile devices. In fiscal year 2011 such mobile advertising accounted for approximately 25% of all DGS’s advertising dollar volume. This grew to approximately 55% of DGS advertising in fiscal year 2012.
Expansion of DGS
To date, DGS has focused on providing its solutions to US corporations operating in the telecommunications sector; all of the fifteen largest cable telecommunications companies (as measured by revenue) acquire customers through DGS. The Company believes the international market for its services to be significant and has begun exploring expansion opportunities.
DGS already has contracted with several clients in Mexico and is in the process of expanding more broadly into the Latin American marketplace. The Company is also in the process of establishing operations in Europe, with an initial focus on the United Kingdom, France and Germany. Finally, the Company is in exploratory stages of developing a market entry strategy for Asia-Pacific with material revenues targeted for 2015. These territories have been selected because of their strong telecommunications brands, competitive landscape and the shift in consumer purchasing behavior from more traditional marketing to internet marketing.
The Company is also expanding beyond its initial focus on telecommunications clients with expansion into adjacent markets such as energy utilities, education, financial services and other consumer facing industries that are seeking to optimize their online customer acquisition efforts. The Company has recently launched in the deregulated electricity utility sector in North America. The Company believes that a material proportion of its revenue will be derived from customers outside of the global telecoms sector by early 2015.
Jeff Cox, Founder & Chief Executive Officer, has over twenty years of wireless and cable sales and operations experience and has held executive positions in sales channel development and execution, on and off-line marketing programs and call center sales and operations for some of the world's most recognized brands. Jeff has held executive management positions at Charter Communications and senior management positions at mobile phone operator AirTouch (acquired by Verizon). Jeff holds a BS in Psychology from San Diego State University.
Bruce Casely, Chief Financial Officer, is a Member of the Chartered Institute of Bankers in Scotland. He has worked in banking, finance, M&A, investment, corporate advisory and strategy roles for more than twenty years. Bruce has held executive and management roles for The Bank of Scotland, Rothschild, Ernst & Young, a global brewer and a private equity firm. He has held various board directorships. Bruce holds a BA in Commerce from The Robert Gordon University and an MCIBS in Banking from Napier University.
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 22, 2016 01:15 AM EDT Reads: 879
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 22, 2016 01:15 AM EDT Reads: 790
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 22, 2016 01:00 AM EDT Reads: 8,117
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Oct. 22, 2016 12:30 AM EDT Reads: 3,482
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 22, 2016 12:15 AM EDT Reads: 949
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 22, 2016 12:00 AM EDT Reads: 933
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 22, 2016 12:00 AM EDT Reads: 5,926
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
Oct. 21, 2016 11:45 PM EDT Reads: 3,186
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Oct. 21, 2016 11:45 PM EDT Reads: 4,408
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 21, 2016 11:45 PM EDT Reads: 866
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 21, 2016 11:45 PM EDT Reads: 982
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Oct. 21, 2016 11:15 PM EDT Reads: 1,137
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Oct. 21, 2016 10:00 PM EDT Reads: 4,215
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 21, 2016 10:00 PM EDT Reads: 33,894
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Oct. 21, 2016 09:15 PM EDT Reads: 1,982
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 21, 2016 09:15 PM EDT Reads: 1,198
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Oct. 21, 2016 08:15 PM EDT Reads: 351
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Oct. 21, 2016 07:15 PM EDT Reads: 266
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 21, 2016 07:15 PM EDT Reads: 1,617
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 21, 2016 07:00 PM EDT Reads: 8,932