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ASSIA Appoints Anthony Hill as Senior Vice President, Global Sales

Former Nokia Siemens, Hewlett-Packard, and Verizon Executive to Lead ASSIA's Global Sales

REDWOOD CITY, CA -- (Marketwire) -- 01/03/13 -- ASSIA, Inc., the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) and Wi-Fi networks, today announced the appointment of Anthony Hill as Senior Vice President, Global Sales. Hill brings more than 20 years of global sales and account management expertise from leading telecommunications and professional services organizations, including Nokia Siemens, Hewlett-Packard, and Verizon.

In his past positions, Hill managed global sales and services organizations with up to $5.5 billion in revenue. As regional vice president, West and South Europe for Nokia Siemens Networks, Hill generated over $750 million in revenue across 30 countries selling to 400 customers. During his tenure as Hewlett-Packard Enterprises' account executive at Vodafone, Hill was a key member of an executive group that won a $2.5 billion IT managed service contract. At Verizon Wireless, where he was vice president of the wireless data and Internet services division, Hill drove revenue from $35 million to over $100 million in 18 months. Hill received an MBA from Harvard University and a bachelor of science in business administration from California State University, Northridge.

"Anthony Hill brings a strong combination of experience, enthusiasm, and a record of achievement to ASSIA," said Dr. John Cioffi, ASSIA chairman and CEO. "ASSIA is delighted to welcome Anthony to lead ASSIA's global sales organization as the company expands its offering and addresses high-growth markets."

"I am excited to join ASSIA at a time when content and service providers are focused on improving the consumer's Internet experience through broadband management," said Mr. Hill. "ASSIA leads the world in DSL management, and the company's recent introduction of a residential Wi-Fi optimization service addresses a critical market need. The company has built a marquee customer base, and I look forward to accelerating ASSIA's success."

About ASSIA, Inc.
ASSIA, Inc. develops high-performance software tools that dramatically improve the speed and reach of DSL and Wi-Fi networks. Using Dynamic Spectrum Management (DSM), these platform-agnostic tools enable DSL service providers to manage lines in real time and to lower capital and operating expenses, increase revenue, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 60 million lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit www.assia-inc.com.

ASSIA DSL Expresse and ASSIA Expresse Wi-Fi are registered trademarks of ASSIA, Inc.

"ASSIA" is an acronym for "adaptive spectrum and signal alignment."

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