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iViu Technologies Joins In-Location Alliance

iViu Invited to Join Alliance Founding Members Nokia and Qualcomm; Appointed to Help Lead Development of Indoor Location Standards for Retail Sector

ANAHEIM, Calif., Jan. 7, 2013 /PRNewswire/ -- iViu Technologies, a location-based mobile media provider, today announced the company has been selected to join the founding members of the In-Location Alliance. iViu was appointed to the Alliance's System Architecture Working Group and is responsible for helping to lead the development of standards and use cases for network-centric delivery of location-aware content to mobile devices and mobile-centric location of mobile devices in the retail environment. 

The In-Location Alliance is an industry consortium focused on accurate mobile indoor positioning and promoting deployment of location-based indoor services and solutions. The aim is to ensure a multivendor environment by promoting open interfaces and a standards-based approach. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.

"We are honored to have been invited to join the founding members of the In-Location Alliance and appointed to lead the development of protocols, standards and communication methods for determining indoor positioning and precise location of mobile devices in the retail environment," said Chris Turner, CEO of iViu Technologies. "Since iViu is singularly focused on location aware systems, we are farther advanced in indoor location detection. Over the past few years, we have created and perfected algorithms, messaging protocols and connectivity methodologies that will benefit the Alliance, others in the mobile ecosystem, and ultimately retailers and consumers."

Additional founding members of the In-Location Alliance include Broadcom, Insiteo, Samsung Electronics, Seolane Innovation, Sony Mobile Communications and others.

iViu has developed a location-aware mobile application for the retail industry, which pinpoints a customers' location, indoors, and offers real-time, relevant product, brand or in-store information to engage with customers through a branded in-store experience and drive purchase decisions. The iViu app is a universal, "gateway" application that connects users to multiple retailers, while being customized to reflect each brand's particular personality. To become an iViu Insider at retail establishments, visit the Apple App Store or Android Play Store to download the application and learn more.

About iViu Technologies
iViu Technologies is a location-aware system that empowers retailers to communicate relevant, timely, actionable information that is tailored to the preferences and current location of consumers. Using their patented system and a location-based smartphone application, iViu connects a brand's digital content with a consumer's physical presence. iViu's free app enables users to become "Information Insiders," receiving engaging content and promotions based on exact location and learned preferences as well as "Thought Leaders" with the ability to share observations with their social network. For retailers, iViu's industry-first universal application ensures standard location policies and practices, and can be designed to reflect their brand personality while deployed across multiple locations to ensure a unified user experience. For more information, visit

SOURCE iViu Technologies

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