Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Homes r Us Uses Capillary's Customer Engagement Solutions to Drive Sales and Brand Loyalty

DUBAI, UAE, January 7, 2013 /PRNewswire/ --

Leading retailer in the Middle East discovers incremental business from consumers and enhances their brand experience

Capillary Technologies, a leading provider of Intelligent Customer Engagement[TM] software and services announced that it has successfully helped Homes r Us, the renowned home furniture and furnishings brand in the GCC, increase store sales and customer retention. In the last year, Homes r Us has seen a 140% improvement in its registered customers base along with 30x Return on Investment (ROI) from targeted personalized consumer engagement campaigns, powered by Capillary.

Being a mid-market focused retailer in a highly competitive segment, the company identified a strategic requirement for consistent business growth - a flexible yet comprehensive solution to identify, monitor and engage its loyal customer base, and convert more walk-ins into loyal customers. Homes r Us deployed Capillary's CRM and Loyalty suite across all its stores to build brand affinity and manage customer relationships.

"We chose Capillary because it has the best value-for-money retail customer engagement solution available in the market today. The people behind the technology are extremely committed and result-driven, which they demonstrated through a highly successful pilot process. Capillary's CRM and bundled retail analytics integrate seamlessly with our POS, to capitalize on the company's vision of extended customer service and rewarding customers loyal to the brand "in the moment". The company store staff now has immediate access to accurate and intelligent information that allows them to engage our customers better," observes Srikanth Parthasarathy, Sr. V P Homes r Us. "Over the past one year, Capillary has had a significant impact on the success of our marketing endeavors and the delightful experience we deliver to our customers through these programs."

Homes r Us uses Capillary for real-time customer data capture and personalized, targeted engagement at the stores to manage latent realization of same-store sales and loyalty growth opportunities. Customer engagement processes have become more streamlined and ROI-driven, with real-time tapping of customer, product and sales data to build an actionable and rich view of the customer. With Capillary, Homes r Us has seen:

  • Exhaustive data capture across all customer segments
  • Rise in the Same Store Transactions Growth with customers embracing brand loyalty
  • Increase in repeat visits and sales from existing customers every month

"Homes r Us is a leading client for us in the Middle East. We are extremely proud that our solutions are a value-add to their growth and market leadership efforts," remarks Vikas Tayal, Regional Head, Middle East and Africa for Capillary. "The retail industry is one of the fastest growing and highly competitive industries in the GCC with recent reports predicting it reaching USD 260 billion by 2016. It is a key market for us and we have seen strong interest from many retail companies in this region, especially from UAE, Bahrain, KSA and Kuwait for our services." Capillary is present strongly across the Middle East and Africa including UAE through a robust partner and customer service channel for leading consumer facing businesses.

About Capillary Technologies

Capillary Technologies is a leading provider of cloud-based software solutions that helps retailers to intelligently engage with customers through mobile, social and in-store channels. Capillary's cloud-based platform powers end-to-end customer engagement, Clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000 stores bringing instant shopper gratification to over 50 million consumers across the Middle East, South Africa, the South East Asia, Greater China, United Kingdom, India and the United States. Capillary's customers include industry leaders such as Pizza Hut, Puma, VLCC, Marks & Spencer, Benetton, Store21, Nokia and Nike. The company is the recipient of numerous awards and was most recently named to the Red Herring Global Top 100 Companies of 2012. Capillary is backed by prominent venture capital investors including Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit http://www.capillarytech.com for more details.

About Homes r Us

Established in 2003, as a one-stop store for stylish home concepts, Homes r Us is a complete lifestyle destination showcasing a wide range of home furniture, furnishings and accessories. With over 10,000 high-quality products, Homes r Us offers over 50 styles each in Living, Dining and Bedroom concepts. Today, the brand caters to the lifestyle demands of consumers across UAE, Qatar and Bahrain (known as 'The Home Store') and will soon introduce multiple showrooms in Saudi Arabia and Oman besides additional stores within existing markets.

For Media Queries

Abhishek Bajaj, Manager - Marketing Communications, [email protected], +1-650-521-9920

SOURCE Capillary Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...