Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Homes r Us Uses Capillary's Customer Engagement Solutions to Drive Sales and Brand Loyalty

DUBAI, UAE, January 7, 2013 /PRNewswire/ --

Leading retailer in the Middle East discovers incremental business from consumers and enhances their brand experience

Capillary Technologies, a leading provider of Intelligent Customer Engagement[TM] software and services announced that it has successfully helped Homes r Us, the renowned home furniture and furnishings brand in the GCC, increase store sales and customer retention. In the last year, Homes r Us has seen a 140% improvement in its registered customers base along with 30x Return on Investment (ROI) from targeted personalized consumer engagement campaigns, powered by Capillary.

Being a mid-market focused retailer in a highly competitive segment, the company identified a strategic requirement for consistent business growth - a flexible yet comprehensive solution to identify, monitor and engage its loyal customer base, and convert more walk-ins into loyal customers. Homes r Us deployed Capillary's CRM and Loyalty suite across all its stores to build brand affinity and manage customer relationships.

"We chose Capillary because it has the best value-for-money retail customer engagement solution available in the market today. The people behind the technology are extremely committed and result-driven, which they demonstrated through a highly successful pilot process. Capillary's CRM and bundled retail analytics integrate seamlessly with our POS, to capitalize on the company's vision of extended customer service and rewarding customers loyal to the brand "in the moment". The company store staff now has immediate access to accurate and intelligent information that allows them to engage our customers better," observes Srikanth Parthasarathy, Sr. V P Homes r Us. "Over the past one year, Capillary has had a significant impact on the success of our marketing endeavors and the delightful experience we deliver to our customers through these programs."

Homes r Us uses Capillary for real-time customer data capture and personalized, targeted engagement at the stores to manage latent realization of same-store sales and loyalty growth opportunities. Customer engagement processes have become more streamlined and ROI-driven, with real-time tapping of customer, product and sales data to build an actionable and rich view of the customer. With Capillary, Homes r Us has seen:

  • Exhaustive data capture across all customer segments
  • Rise in the Same Store Transactions Growth with customers embracing brand loyalty
  • Increase in repeat visits and sales from existing customers every month

"Homes r Us is a leading client for us in the Middle East. We are extremely proud that our solutions are a value-add to their growth and market leadership efforts," remarks Vikas Tayal, Regional Head, Middle East and Africa for Capillary. "The retail industry is one of the fastest growing and highly competitive industries in the GCC with recent reports predicting it reaching USD 260 billion by 2016. It is a key market for us and we have seen strong interest from many retail companies in this region, especially from UAE, Bahrain, KSA and Kuwait for our services." Capillary is present strongly across the Middle East and Africa including UAE through a robust partner and customer service channel for leading consumer facing businesses.

About Capillary Technologies

Capillary Technologies is a leading provider of cloud-based software solutions that helps retailers to intelligently engage with customers through mobile, social and in-store channels. Capillary's cloud-based platform powers end-to-end customer engagement, Clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000 stores bringing instant shopper gratification to over 50 million consumers across the Middle East, South Africa, the South East Asia, Greater China, United Kingdom, India and the United States. Capillary's customers include industry leaders such as Pizza Hut, Puma, VLCC, Marks & Spencer, Benetton, Store21, Nokia and Nike. The company is the recipient of numerous awards and was most recently named to the Red Herring Global Top 100 Companies of 2012. Capillary is backed by prominent venture capital investors including Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit http://www.capillarytech.com for more details.

About Homes r Us

Established in 2003, as a one-stop store for stylish home concepts, Homes r Us is a complete lifestyle destination showcasing a wide range of home furniture, furnishings and accessories. With over 10,000 high-quality products, Homes r Us offers over 50 styles each in Living, Dining and Bedroom concepts. Today, the brand caters to the lifestyle demands of consumers across UAE, Qatar and Bahrain (known as 'The Home Store') and will soon introduce multiple showrooms in Saudi Arabia and Oman besides additional stores within existing markets.

For Media Queries

Abhishek Bajaj, Manager - Marketing Communications, [email protected], +1-650-521-9920

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...