|By PR Newswire||
|January 7, 2013 10:14 AM EST||
TORONTO, Jan. 7, 2013 /CNW/ - For 10 years the BrandSpark Canadian Shopper Study has shone a spotlight on Canadian consumers' shopping habits; this year marks the biggest study to date with 102,980 Canadians surveyed about their everyday purchasing decisions. Shoppers revealed their attitudes towards topics including: the economy, the environment, food and nutrition, health and beauty habits, purchase decision influencers, media habits, and new technology.
The study's consumer trends were compiled in collaboration with academic partner Wilfrid Laurier School of Business & Economics. The study results are also used to compile winners for the tenth annual Best New Product Awards (BNPAs) - Canada's most credible consumer packaged goods (CPG) awards program. This year there were 216 products that made the final cut and were entered into the competition across a total of 70 CPG categories. For a complete list of winning products, please visit www.BestNewProductAwards.ca.
"Now in its tenth year in Canada, the BrandSpark Canadian Shopper Study and the Best New Product Awards have provided an annual forum for the voices of Canadian consumers to be heard," said Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. "As the program continues to gain momentum in Canada and around the globe, we are able to reveal trending data about the opinions and habits of shoppers and insights that help marketers and manufacturers innovate and improve their products and offerings to better meet the needs of consumers."
Canadian Consumer Trends from this Year's Study include:
Environment: Consumer Skepticism - 60% believe claims are exaggerated or
Seventy per cent of Canadians are concerned about global warming, same as in 2012 and 67% believe global warming is due to human activity. Environmental concern is becoming more entrenched after trending high for several years, and is expected to become a more important purchase driver in the coming years. Manufacturers need to ensure their environmental claims are valid as Canadians are increasingly skeptical with 60% believing that environmentally friendly claims are often exaggerated or misleading. Even though only 40% of Canadians are willing to pay more for environmentally friendly products, more than 70% appreciate when manufacturers cover the costs of production and offer environmental benefits without increased costs.
Private Label versus Brand Names: No Picky Eaters Here — 50% regularly
purchase store brand food
More than 50% of Canadians typically identify product types on their shopping list and decide on the brand once in store. More than 60% of Canadians believe store brands are good value for the money with 90% of Canadians purchasing store brands versus name brands in the past year. Canadians still see value in trusted brand names and more than 50% will buy brand name products on sale. Trust in private label is strongest in the food and beverage category with more than 50% of Canadians regularly purchasing store brand dry food, frozen vegetables and bottled water. Conversely health and beauty products have stronger brand name loyalty with over 30% of shoppers stating that they would never purchase private label deodorant or makeup.
Economy: Is the Recession Over? - 35% believe the country is in
recession down from 61%
There has been a major shift in the economic outlook of Canadians. Only 35% still believe the country is in recession, down from 61% in 2012. Despite the change in outlook only 18% feel their family is better off financially than six months earlier, while 24% believe they are worse off, and only 37% agreed that they have no fear of losing their job. Seventy-seven per cent of Canadians indicated they would continue to be careful with their money even if the economy improves. Value perception will continue to be central to the success of new CPG products with 80% of Canadians agreeing that they are always looking for ways to reduce spending on everyday items.
New Product Interest: Build a Better 'Mousetrap' - 67% will pay more for
a new product
With thousands of new products launched each year, the battle for relevance continues on supermarket shelves. While success is never guaranteed, Canadians continue to be interested in new products. In fact 67% of Canadians say they are willing to pay more for a new product that is better than what is currently available. Canadians believe that research and development is key for new product innovation with 64% believing that new really does mean improved for health products, 59% for household care, 57% for personal care and 57% for food products.
Shopping Habits: What's on the List? - 80% use hand written shopping
Even though nearly 47% of Canadian shoppers own a smartphone, the majority, more than 80%, still use a hand written shopping list. However, 30% of shoppers aged 18-34 indicated storing their shopping list on their phone regularly or occasionally. Even with a shopping list in hand 69% of shoppers indicate that they will "walk all the aisles to be sure not to miss anything I need," while 28% are "mission-shoppers" who only grab the items on their list and aim to be finished as soon as possible. Interestingly, the study revealed 33% of consumers indicated they specify brands for some products on their written list.
Purchase Influencers: Flyers Still Fly - 90% read flyers regularly
Even with the availability of the internet, smartphones and tablets, flyers are still the top source of ideas for shopping trips with more than 80% of Canadians reporting that flyers influence which items make it on their shopping lists. In fact more than 90% of Canadians read print flyers regularly or occasionally and 26% of Canadians regularly read digital grocery store flyers. Interestingly among those reading both print and digital formats, 71% still prefer the print flyer format.
Mobile Shopping Habits: Instant Information Access - 40% of smartphone
owners use their device for on-site research
Eighty per cent of Canadians own a mobile phone with nearly 47% owning a smartphone (up from 37% in 2012). The role of smartphones in retail is growing and Canadians are using them to influence their purchasing decisions. Thirty-seven per cent of shoppers with smartphones reported looking up product information on their smartphone while in store and 22% have searched for product reviews on the spot. Overall, 40% say they have made a different purchase decision because of information accessed on their smartphone while in store.
Food and Health: Nutritional Knowledge Gap - 36% of Canadians follow
More than 80% of Canadians believe there is a lot they can do with food and nutrition to prevent illness with 73% reporting actively making changes in their lifestyle to be healthier. Seventy-six per cent of Canadians are paying increasing attention to food labels, yet with strong consumer desire for nutritional information there still remains a gap between intent, knowledge and follow-through when it comes to nutrition. For example, 49% of Canadians know their recommended daily caloric intake but only 22% feel that they succeed following the guidelines. More than 40% know their recommended daily intake of fat, protein, fibre and carbohydrates while 25% manage to follow their daily intake recommendations.
New for 2013, Walmart Canada joins the Best New Product Awards as its exclusive retail partner and joins leading Canadian media companies, including founding magazine partners Canadian Living and Coup de Pouce, Shaw Media, Global Television, Food Network, HGTV, History Channel and Slice, Metro News, Astral Media Outdoor, Newad Indoor Media, Play Taxi Media, Strategy Magazine and Grocery Business Magazine. Sample Source has also signed on as the exclusive BNPA sampling partner and Websaver.ca, Canada's leading coupon company has also joined.
About the 2013 BrandSpark Canadian Shopper Study
The 2013 BrandSpark Canadian Shopper Study saw more than 100,000 respondents contribute opinions between November and December of 2012. The BrandSpark Shopper Study marks its fifth year in the United States. The Study is also conducted in Argentina, Brazil, Chile, China, Columbia, France, Germany, Mexico, Turkey, and the United Kingdom.
About BrandSpark International
BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it.
With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com.
SOURCE BrandSpark International
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 22, 2017 11:00 PM EST Reads: 995
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 22, 2017 07:45 PM EST Reads: 3,864
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 22, 2017 03:15 PM EST Reads: 1,688
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 22, 2017 02:30 PM EST Reads: 3,760
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 22, 2017 02:00 PM EST Reads: 5,828
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 22, 2017 02:00 PM EST Reads: 5,295
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 22, 2017 01:45 PM EST Reads: 3,231
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 22, 2017 01:00 PM EST Reads: 4,393
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 22, 2017 12:45 PM EST Reads: 1,692
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 22, 2017 11:45 AM EST Reads: 2,976
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Jan. 22, 2017 11:30 AM EST Reads: 3,743
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 22, 2017 09:30 AM EST Reads: 4,774
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 22, 2017 09:30 AM EST Reads: 3,027
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 22, 2017 08:30 AM EST Reads: 5,017
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 22, 2017 08:30 AM EST Reads: 992
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 22, 2017 07:15 AM EST Reads: 1,984
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Jan. 22, 2017 03:45 AM EST Reads: 5,079
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Jan. 22, 2017 02:30 AM EST Reads: 2,922
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
Jan. 22, 2017 02:30 AM EST Reads: 7,934
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Jan. 22, 2017 02:00 AM EST Reads: 11,778