|By PR Newswire||
|January 7, 2013 10:14 AM EST||
TORONTO, Jan. 7, 2013 /CNW/ - For 10 years the BrandSpark Canadian Shopper Study has shone a spotlight on Canadian consumers' shopping habits; this year marks the biggest study to date with 102,980 Canadians surveyed about their everyday purchasing decisions. Shoppers revealed their attitudes towards topics including: the economy, the environment, food and nutrition, health and beauty habits, purchase decision influencers, media habits, and new technology.
The study's consumer trends were compiled in collaboration with academic partner Wilfrid Laurier School of Business & Economics. The study results are also used to compile winners for the tenth annual Best New Product Awards (BNPAs) - Canada's most credible consumer packaged goods (CPG) awards program. This year there were 216 products that made the final cut and were entered into the competition across a total of 70 CPG categories. For a complete list of winning products, please visit www.BestNewProductAwards.ca.
"Now in its tenth year in Canada, the BrandSpark Canadian Shopper Study and the Best New Product Awards have provided an annual forum for the voices of Canadian consumers to be heard," said Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. "As the program continues to gain momentum in Canada and around the globe, we are able to reveal trending data about the opinions and habits of shoppers and insights that help marketers and manufacturers innovate and improve their products and offerings to better meet the needs of consumers."
Canadian Consumer Trends from this Year's Study include:
Environment: Consumer Skepticism - 60% believe claims are exaggerated or
Seventy per cent of Canadians are concerned about global warming, same as in 2012 and 67% believe global warming is due to human activity. Environmental concern is becoming more entrenched after trending high for several years, and is expected to become a more important purchase driver in the coming years. Manufacturers need to ensure their environmental claims are valid as Canadians are increasingly skeptical with 60% believing that environmentally friendly claims are often exaggerated or misleading. Even though only 40% of Canadians are willing to pay more for environmentally friendly products, more than 70% appreciate when manufacturers cover the costs of production and offer environmental benefits without increased costs.
Private Label versus Brand Names: No Picky Eaters Here — 50% regularly
purchase store brand food
More than 50% of Canadians typically identify product types on their shopping list and decide on the brand once in store. More than 60% of Canadians believe store brands are good value for the money with 90% of Canadians purchasing store brands versus name brands in the past year. Canadians still see value in trusted brand names and more than 50% will buy brand name products on sale. Trust in private label is strongest in the food and beverage category with more than 50% of Canadians regularly purchasing store brand dry food, frozen vegetables and bottled water. Conversely health and beauty products have stronger brand name loyalty with over 30% of shoppers stating that they would never purchase private label deodorant or makeup.
Economy: Is the Recession Over? - 35% believe the country is in
recession down from 61%
There has been a major shift in the economic outlook of Canadians. Only 35% still believe the country is in recession, down from 61% in 2012. Despite the change in outlook only 18% feel their family is better off financially than six months earlier, while 24% believe they are worse off, and only 37% agreed that they have no fear of losing their job. Seventy-seven per cent of Canadians indicated they would continue to be careful with their money even if the economy improves. Value perception will continue to be central to the success of new CPG products with 80% of Canadians agreeing that they are always looking for ways to reduce spending on everyday items.
New Product Interest: Build a Better 'Mousetrap' - 67% will pay more for
a new product
With thousands of new products launched each year, the battle for relevance continues on supermarket shelves. While success is never guaranteed, Canadians continue to be interested in new products. In fact 67% of Canadians say they are willing to pay more for a new product that is better than what is currently available. Canadians believe that research and development is key for new product innovation with 64% believing that new really does mean improved for health products, 59% for household care, 57% for personal care and 57% for food products.
Shopping Habits: What's on the List? - 80% use hand written shopping
Even though nearly 47% of Canadian shoppers own a smartphone, the majority, more than 80%, still use a hand written shopping list. However, 30% of shoppers aged 18-34 indicated storing their shopping list on their phone regularly or occasionally. Even with a shopping list in hand 69% of shoppers indicate that they will "walk all the aisles to be sure not to miss anything I need," while 28% are "mission-shoppers" who only grab the items on their list and aim to be finished as soon as possible. Interestingly, the study revealed 33% of consumers indicated they specify brands for some products on their written list.
Purchase Influencers: Flyers Still Fly - 90% read flyers regularly
Even with the availability of the internet, smartphones and tablets, flyers are still the top source of ideas for shopping trips with more than 80% of Canadians reporting that flyers influence which items make it on their shopping lists. In fact more than 90% of Canadians read print flyers regularly or occasionally and 26% of Canadians regularly read digital grocery store flyers. Interestingly among those reading both print and digital formats, 71% still prefer the print flyer format.
Mobile Shopping Habits: Instant Information Access - 40% of smartphone
owners use their device for on-site research
Eighty per cent of Canadians own a mobile phone with nearly 47% owning a smartphone (up from 37% in 2012). The role of smartphones in retail is growing and Canadians are using them to influence their purchasing decisions. Thirty-seven per cent of shoppers with smartphones reported looking up product information on their smartphone while in store and 22% have searched for product reviews on the spot. Overall, 40% say they have made a different purchase decision because of information accessed on their smartphone while in store.
Food and Health: Nutritional Knowledge Gap - 36% of Canadians follow
More than 80% of Canadians believe there is a lot they can do with food and nutrition to prevent illness with 73% reporting actively making changes in their lifestyle to be healthier. Seventy-six per cent of Canadians are paying increasing attention to food labels, yet with strong consumer desire for nutritional information there still remains a gap between intent, knowledge and follow-through when it comes to nutrition. For example, 49% of Canadians know their recommended daily caloric intake but only 22% feel that they succeed following the guidelines. More than 40% know their recommended daily intake of fat, protein, fibre and carbohydrates while 25% manage to follow their daily intake recommendations.
New for 2013, Walmart Canada joins the Best New Product Awards as its exclusive retail partner and joins leading Canadian media companies, including founding magazine partners Canadian Living and Coup de Pouce, Shaw Media, Global Television, Food Network, HGTV, History Channel and Slice, Metro News, Astral Media Outdoor, Newad Indoor Media, Play Taxi Media, Strategy Magazine and Grocery Business Magazine. Sample Source has also signed on as the exclusive BNPA sampling partner and Websaver.ca, Canada's leading coupon company has also joined.
About the 2013 BrandSpark Canadian Shopper Study
The 2013 BrandSpark Canadian Shopper Study saw more than 100,000 respondents contribute opinions between November and December of 2012. The BrandSpark Shopper Study marks its fifth year in the United States. The Study is also conducted in Argentina, Brazil, Chile, China, Columbia, France, Germany, Mexico, Turkey, and the United Kingdom.
About BrandSpark International
BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it.
With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com.
SOURCE BrandSpark International
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 22, 2014 10:00 PM EST Reads: 1,087
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 22, 2014 05:30 PM EST Reads: 1,294
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,100
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,380
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 22, 2014 07:00 AM EST Reads: 1,344
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 21, 2014 09:15 PM EST Reads: 1,267
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,285
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,342
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,222
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,319
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 07:30 PM EST Reads: 1,507
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,276
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 1,049
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,513
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,751
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 1,989
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 18, 2014 08:15 PM EST Reads: 1,564
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,511
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 1,985
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,526