|By PR Newswire||
|January 7, 2013 10:14 AM EST||
TORONTO, Jan. 7, 2013 /CNW/ - For 10 years the BrandSpark Canadian Shopper Study has shone a spotlight on Canadian consumers' shopping habits; this year marks the biggest study to date with 102,980 Canadians surveyed about their everyday purchasing decisions. Shoppers revealed their attitudes towards topics including: the economy, the environment, food and nutrition, health and beauty habits, purchase decision influencers, media habits, and new technology.
The study's consumer trends were compiled in collaboration with academic partner Wilfrid Laurier School of Business & Economics. The study results are also used to compile winners for the tenth annual Best New Product Awards (BNPAs) - Canada's most credible consumer packaged goods (CPG) awards program. This year there were 216 products that made the final cut and were entered into the competition across a total of 70 CPG categories. For a complete list of winning products, please visit www.BestNewProductAwards.ca.
"Now in its tenth year in Canada, the BrandSpark Canadian Shopper Study and the Best New Product Awards have provided an annual forum for the voices of Canadian consumers to be heard," said Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. "As the program continues to gain momentum in Canada and around the globe, we are able to reveal trending data about the opinions and habits of shoppers and insights that help marketers and manufacturers innovate and improve their products and offerings to better meet the needs of consumers."
Canadian Consumer Trends from this Year's Study include:
Environment: Consumer Skepticism - 60% believe claims are exaggerated or
Seventy per cent of Canadians are concerned about global warming, same as in 2012 and 67% believe global warming is due to human activity. Environmental concern is becoming more entrenched after trending high for several years, and is expected to become a more important purchase driver in the coming years. Manufacturers need to ensure their environmental claims are valid as Canadians are increasingly skeptical with 60% believing that environmentally friendly claims are often exaggerated or misleading. Even though only 40% of Canadians are willing to pay more for environmentally friendly products, more than 70% appreciate when manufacturers cover the costs of production and offer environmental benefits without increased costs.
Private Label versus Brand Names: No Picky Eaters Here — 50% regularly
purchase store brand food
More than 50% of Canadians typically identify product types on their shopping list and decide on the brand once in store. More than 60% of Canadians believe store brands are good value for the money with 90% of Canadians purchasing store brands versus name brands in the past year. Canadians still see value in trusted brand names and more than 50% will buy brand name products on sale. Trust in private label is strongest in the food and beverage category with more than 50% of Canadians regularly purchasing store brand dry food, frozen vegetables and bottled water. Conversely health and beauty products have stronger brand name loyalty with over 30% of shoppers stating that they would never purchase private label deodorant or makeup.
Economy: Is the Recession Over? - 35% believe the country is in
recession down from 61%
There has been a major shift in the economic outlook of Canadians. Only 35% still believe the country is in recession, down from 61% in 2012. Despite the change in outlook only 18% feel their family is better off financially than six months earlier, while 24% believe they are worse off, and only 37% agreed that they have no fear of losing their job. Seventy-seven per cent of Canadians indicated they would continue to be careful with their money even if the economy improves. Value perception will continue to be central to the success of new CPG products with 80% of Canadians agreeing that they are always looking for ways to reduce spending on everyday items.
New Product Interest: Build a Better 'Mousetrap' - 67% will pay more for
a new product
With thousands of new products launched each year, the battle for relevance continues on supermarket shelves. While success is never guaranteed, Canadians continue to be interested in new products. In fact 67% of Canadians say they are willing to pay more for a new product that is better than what is currently available. Canadians believe that research and development is key for new product innovation with 64% believing that new really does mean improved for health products, 59% for household care, 57% for personal care and 57% for food products.
Shopping Habits: What's on the List? - 80% use hand written shopping
Even though nearly 47% of Canadian shoppers own a smartphone, the majority, more than 80%, still use a hand written shopping list. However, 30% of shoppers aged 18-34 indicated storing their shopping list on their phone regularly or occasionally. Even with a shopping list in hand 69% of shoppers indicate that they will "walk all the aisles to be sure not to miss anything I need," while 28% are "mission-shoppers" who only grab the items on their list and aim to be finished as soon as possible. Interestingly, the study revealed 33% of consumers indicated they specify brands for some products on their written list.
Purchase Influencers: Flyers Still Fly - 90% read flyers regularly
Even with the availability of the internet, smartphones and tablets, flyers are still the top source of ideas for shopping trips with more than 80% of Canadians reporting that flyers influence which items make it on their shopping lists. In fact more than 90% of Canadians read print flyers regularly or occasionally and 26% of Canadians regularly read digital grocery store flyers. Interestingly among those reading both print and digital formats, 71% still prefer the print flyer format.
Mobile Shopping Habits: Instant Information Access - 40% of smartphone
owners use their device for on-site research
Eighty per cent of Canadians own a mobile phone with nearly 47% owning a smartphone (up from 37% in 2012). The role of smartphones in retail is growing and Canadians are using them to influence their purchasing decisions. Thirty-seven per cent of shoppers with smartphones reported looking up product information on their smartphone while in store and 22% have searched for product reviews on the spot. Overall, 40% say they have made a different purchase decision because of information accessed on their smartphone while in store.
Food and Health: Nutritional Knowledge Gap - 36% of Canadians follow
More than 80% of Canadians believe there is a lot they can do with food and nutrition to prevent illness with 73% reporting actively making changes in their lifestyle to be healthier. Seventy-six per cent of Canadians are paying increasing attention to food labels, yet with strong consumer desire for nutritional information there still remains a gap between intent, knowledge and follow-through when it comes to nutrition. For example, 49% of Canadians know their recommended daily caloric intake but only 22% feel that they succeed following the guidelines. More than 40% know their recommended daily intake of fat, protein, fibre and carbohydrates while 25% manage to follow their daily intake recommendations.
New for 2013, Walmart Canada joins the Best New Product Awards as its exclusive retail partner and joins leading Canadian media companies, including founding magazine partners Canadian Living and Coup de Pouce, Shaw Media, Global Television, Food Network, HGTV, History Channel and Slice, Metro News, Astral Media Outdoor, Newad Indoor Media, Play Taxi Media, Strategy Magazine and Grocery Business Magazine. Sample Source has also signed on as the exclusive BNPA sampling partner and Websaver.ca, Canada's leading coupon company has also joined.
About the 2013 BrandSpark Canadian Shopper Study
The 2013 BrandSpark Canadian Shopper Study saw more than 100,000 respondents contribute opinions between November and December of 2012. The BrandSpark Shopper Study marks its fifth year in the United States. The Study is also conducted in Argentina, Brazil, Chile, China, Columbia, France, Germany, Mexico, Turkey, and the United Kingdom.
About BrandSpark International
BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it.
With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com.
SOURCE BrandSpark International
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 03:00 AM EST Reads: 921
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 06:00 PM EST Reads: 1,219
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 19, 2014 11:30 AM EST Reads: 2,319
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 11:00 AM EST Reads: 1,878
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 19, 2014 07:00 AM EST Reads: 2,188
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Dec. 19, 2014 06:30 AM EST Reads: 2,186
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 19, 2014 05:00 AM EST Reads: 2,004
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 19, 2014 04:00 AM EST Reads: 2,006
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,049
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 09:00 AM EST Reads: 1,313
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 843
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,343
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 11:00 PM EST Reads: 1,398
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 08:00 PM EST Reads: 1,378
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 17, 2014 06:30 PM EST Reads: 1,283
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Dec. 17, 2014 11:45 AM EST Reads: 1,506
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 1,338
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Dec. 15, 2014 11:45 PM EST Reads: 1,701
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 15, 2014 10:30 AM EST Reads: 6,886
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 1,965