Click here to close now.


Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Samsung TecTiles Take Over Las Vegas Giving Millions of Consumers the Power to Access Key Information with the Tap of a Smartphone

Samsung Telecommunications America, LLC (Samsung Mobile) – the No. 1 mobile phone provider in the United States and a subsidiary of Samsung Electronics Co., Ltd., the No. 1 smartphone provider worldwide1 – has teamed up with Caesars Entertainment to install more than 4,500 interactive Samsung TecTile™ NFC tags throughout eight of its world-renowned hotels and casinos in Las Vegas.

Samsung TecTiles will be fully installed at eight Caesars Entertainment hotel and casino properties  ...

Samsung TecTiles will be fully installed at eight Caesars Entertainment hotel and casino properties for CES 2013. (Photo: Business Wire)

"At Caesars, we understand that mobile, social, and online technologies are critical enablers of the customer experience,” said Tariq Shaukat, executive vice president and chief marketing officer of Caesars Entertainment Corporation. “This installation of Samsung TecTiles will allow millions of our guests with any NFC-enabled device to explore all that Caesars Entertainment resorts and casinos have to offer by simply tapping their smartphone against the tags.”

Casino Floor – TecTiles attached to slot machines give users inside information like game tutorials, player guidelines, win/loss statistics and more. Tap a smartphone to TecTiles located on slot machines at Caesars Palace, Harrah’s Las Vegas, Paris Las Vegas and Planet Hollywood Resort & Casino.

Shows, Clubs & Entertainment – Consumers can also view show times, performer videos, links to buy tickets and access exclusive post-show offers at some of the top-rated Las Vegas shows at Caesars Palace, Flamingo Las Vegas, Paris and Planet Hollywood.

Fine Dining – Make reservations, view restaurant menus and information, cuisine overviews, average check prices and more at Caesars Palace and Paris. Read about restaurant accolades, view videos and get tips on what to order at some of the most popular Las Vegas restaurants, such as Mesa Grill, Gordon Ramsay Steak, Rao’s and Restaurant Guy Savoy.

Shopping & Attractions – Learn fun facts about the tropical Wildlife Habitat at Flamingo, buy tickets for Eiffel Tower: The Ride at Paris or locate store listings, select deals and maps of the expansive shopping areas at Planet Hollywood and Caesars Palace.

General Information – Easily access social networks to check-in on foursquare® or tweet at each property. Locate TecTile boards and posters at main entrances and a variety of other locations to discover the “Top 10” things to do each week at all of the Caesars Entertainment’s Las Vegas properties, including the iconic Caesars Palace, Rio Las Vegas, Bally’s Las Vegas, Paris, Planet Hollywood, Flamingo, and the newly remodeled and rebranded The Quad Resort & Casino. TecTile boards throughout The Quad will introduce visitors to the new brand and give an inside look at the property’s new look and feel.

“Just six months ago we introduced Samsung TecTiles, which were intended to expand how our customers can leverage the Near Field Communication capabilities of Samsung phones,” said Kevin Packingham, chief product officer at Samsung Mobile. “Since then, these programmable stickers have not only changed how consumers interact with their phone, but they have made it much easier for businesses to create unique experiences for their customers using this innovative capability.”

Samsung TecTiles will be fully installed at eight Caesars Entertainment hotel and casino properties on January 8, the first day of the 2013 Consumer Electronics Show (CES). For more information about Samsung TecTiles, go to

Samsung Mobile has the largest user base of NFC-enabled smartphones in the United States including:

  • Samsung Galaxy Note® II on AT&T, Sprint, T-Mobile, US Cellular and Verizon
  • Samsung Galaxy S® III on AT&T, Sprint, T-Mobile, US Cellular and Verizon
  • Samsung Galaxy Note® on AT&T and T-Mobile
  • Samsung Galaxy S® II on T-Mobile
  • Galaxy™ Nexus TM on Verizon, Sprint and GSM Unlocked
  • Nexus TM S ® 4G on Sprint
  • Nexus TM S® on AT&T and T-Mobile
  • Samsung Galaxy S® Blaze® 4G on T-Mobile
  • Samsung Galaxy Exhilarate™ on AT&T
  • Samsung Galaxy S® Relay™ 4G on T-Mobile
  • Samsung Galaxy Victory™ 4G LTE on Sprint

Samsung Mobile is the No. 1 mobile phone provider in the United States based upon reported shipment data, according to Strategy Analytics, North America Handset Vendor Marketshare, Q3 2012. Samsung Electronics Company is the No. 1 smartphone provider worldwide based upon reported shipment data, according to Strategy Analytics Global Smartphone Vendor Market Share by Region: Q3 2012.

© Samsung Telecommunications America, LLC. Samsung, Galaxy S, Galaxy Note, Blaze, Galaxy Exhilarate, Relay, Galaxy Victory, and TecTile are trademarks of Samsung Electronics Co., Ltd. Android is a trademark of Google Inc. Other company names, product names, and marks mentioned herein and in the accompanying video are property of their respective owners and may be trademarks or registered trademarks.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is one of the world’s largest and most diversified entertainment companies. Since its beginning in Reno, Nevada more than 70 years ago, Caesars has grown through the development, expansion, and acquisition of resort properties, and now operates casino and entertainment destinations on four continents. The company's resorts operate primarily under the Harrah's®, Caesars®, and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. For more information, please visit

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.