|By PR Newswire||
|January 9, 2013 07:30 AM EST||
MIAMI, Jan. 9, 2013 /PRNewswire/ -- BlueKite (http://www.bluekite.com) today announced a $1.5 million seed round led by the founding team and PeopleFund, along with initial plans for the development of a global cross-border bill payment and direct remittance platform. Over the next six months, BlueKite will unveil technology and functionality that allows users to pay international bills including utilities and phone recharges in real-time and with unprecedented efficiency.
BlueKite has developed proprietary technology that provides more options to millions of consumers who emigrated and still support friends and families back in their home countries. According to official World Bank data, more than 215 million people today have emigrated from their homelands. In 2011, these wage earning emigrants with responsibilities for family members transferred more than $500 Billion to their home countries. According to World Bank estimates these money transfers are growing at an 8% annual rate. In the Unites States alone, it is estimated that more than $60 Billion is remitted annually.
BlueKite already offers cross-border bill payment for services in countries including Mexico, Guatemala, Honduras and El Salvador and is currently developing integrations into other emerging market countries in South America, Africa and South East Asia. Some of the bill-payment services available through BlueKite include electricity, gas, water, internet, cable, fixed and mobile phone and financial services. The BlueKite payment platform is expected to be available to consumers via internet, mobile devices, as well as through a clerk-assisted in-store version.
"This important investment round validates the growing market and opportunity ahead for BlueKite. We are committed to providing consumers around the world with a safe, convenient and economical way to make payments and care for their families abroad," said Bobby Aitkenhead, co-founder & CEO of BlueKite. "Our goal is to create new efficient ways for cross-border payments which are not currently available and allow immigrants to better control their finances."
"BlueKite is a category-creating service that is exceptionally positioned to become the fastest growing leader in cross-border payments by focusing on emerging markets and by providing robust technology and important partnerships in the space," said Jose Vargas, co-founder and Director of PeopleFund. "Most of all, we are believers in the team and their ability to execute on this vision."
BlueKite offers a unique, state of the art, web-based platform that allows consumers to make real-time cross border bill payments around the world. Payments are safe, accurate, reliable and guaranteed. BlueKite makes bill pay transactions possible through the integration of a proprietary payments platform with the accounting system of relevant service providers worldwide, allowing customers to view up to the minute balance information and pay bills immediately. For more information please visit http://www.bluekite.com
PeopleFund is a privately-held investment company that helps entrepreneurs from around the world accelerate the growth of their fun, positive-impact, scalable, profitable and sustainable companies. Our global network of partners, advisors and friends puts us in a position where very few other investment funds have been before, providing our companies with the right financing, contacts and advice to help them reach whatever incredible goal they've set for themselves. PeopleFund was founded by proven and successful serial entrepreneurs and is supplemented by an experienced support team. We have a passion for taking great business visions in any stage and growing them into larger and more profitable enterprises. For more information please visit http://www.peoplefund.com
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