PALO ALTO, Calif., and SEATTLE, Jan. 10, 2013 /PRNewswire-iReach/ -- Boopsie, the leading mobile solution for universities and libraries worldwide, and Trumba Corporation, a developer of innovative online calendaring solutions, announced today the availability of Trumba Connect through the Boopsie platform. The partnership will make it easy for library patrons whose libraries subscribe to both services to access calendar and event information anytime, anywhere through the Boopsie native mobile app.

"Use of mobile devices to access library information continues to grow dramatically," said Greg Carpenter, Boopsie CEO. "Library patrons want to be able to access all types of library information from their device of choice, quickly and easily. Boopsie is the leading developer of library mobile apps so it is a natural next step for us to partner with a wide range of companies offering services to libraries. Adding Trumba to our Star Partner Program is another step in advancing Boopsie as the primary portal for mobile access to library information."

"Trumba's powerful and flexible publishing features such as calendar sharing and custom fields are critical for libraries and organizations that publish and promote events across multiple locations," says Dan Hickman, President of Trumba Corporation.  "Trumba's event data feeds are easily integrated into mobile apps, enabling our customers to provide their audience with up-to-date event information wherever they are.  Partnering with Boopsie provides our library customers a comprehensive solution, integrating their Trumba event calendars into their mobile apps so that library patrons have everything they need in one place, available anywhere."

In use in more than 2500 libraries and universities, Boopsie is changing the way libraries look at their mobile presence, taking a more strategic approach to delivering content beyond the library catalog to users when and where they need information. The Boopsie application is customized for each individual library to provide the sophisticated functionality of today's complex library onto a handheld device.

Trumba Connect helps organizations increase event awareness and attendance and better connects them with their audiences through a comprehensive suite of tools that includes a hosted, interactive web calendar, email, and reporting services.

Boopsie and Trumba Corporation will be exhibiting their technology services at the American Library Association Midwinter Meeting (ALAMW 2013) in Seattle, WA, January 25-28, 2013.

About Boopsie

Founded in 2006 and located in Silicon Valley, California, Boopsie is the industry-leading mobile solution for universities and libraries worldwide. Customers include Seattle Public Library, Los Angeles Public Library, University of Toronto, University of Notre Dame, Brown University, University of Gent in Belgium, and University of Auckland in New Zealand. Affordable for all size libraries and easy-to-deploy without compromising on world-class performance, Boopsie's solutions are fully hosted and all apps are downloadable on mobile devices including Android, BlackBerry, iPhone, iPod Touch, iPad, J2ME, Palm, Symbian, Windows Mobile, and also support browser-enabled devices. For more information on Boopsie's solutions for libraries, visit www.boopsie.com/libraries.

About Trumba

Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers – from small businesses to large organizations – to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company's flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by two of the industry's leading venture capital firms, Kleiner Perkins Caufield & Byers and August Capital. To find out more about Trumba, visit www.trumba.com.

BOOPSIE CONTACT
Sam Nickell
Vice President, Business Development
206-510-7298
sam.nickell@boopsie.com

TRUMBA CONTACT
Don Reynolds
1-800-925-0388
press@corp.trumba.com

Media Contact:

Don Reynolds, Trumba Corporation, 1-800-925-0388, press@corp.trumba.com

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SOURCE Trumba Corporation