|By PR Newswire||
|January 14, 2013 08:01 AM EST||
NEW YORK, January 14, 2013 /PRNewswire/ --
There is more than meets the eye in the smartphone market - prospects are actually quite different from what investors are being told, once growth considerations and revenue strategy are accounted for. The result, is opportunity where you least expect it.
The race is on and competition is heating up as Apple Inc. (NASDAQ: AAPL) [Full Research Report] and Research In Motion Limited (NASDAQ: RIMM) [Free Research Report] look to defend their positions in the marketplace. Apple's primary focus remains on the consumer, with enterprise and government market share gains growing as a result of RIM's aging platform. RIM is looking to reverse this trend and build new momentum with the launch of BB10, BlackBerry's first major revamp since the dawn of the iPhone circa 2007.
Opportunity is abound as RIM opens the door to OEM licensing of its Blackberry 10 Platform, a move which could drive increased user-adoption. The struggling image of Blackberry may be a thing of the past as RIM fast approaches its January 30, 2013 launch date, already securing U.S. government security clearance for its new BB10 platform. RIM will look to defend its current market share from further erosion and springboard this excitement to regain lost ground. If RIM can successfully execute its launch this January, the cash-rich company could soon discover a different kind of momentum. This could allow ramp-ups in advertising, bringing the Blackberry back into the forefront of consumer's minds.
Despite a lower market-share than Android, Apple continues to leverage device sales and complementary offerings (AppStore, iCloud, iTunes) to capture high-margin revenues from its current smartphone market-share. This is ultimately where Apple's strategy succeeds, ensuring every sale counts with wide margins. Apple's ability to build an ecosystem surrounding its mobile devices has fostered an entire economy all its own, establishing reoccurring revenue streams from user purchases.
More importantly however, something its competitors are only starting to realize, the secondary ecosystem available to users is what drives device purchases in the first place. Apple stacks its profits upfront with its pricing of the device itself, while delivering its famous user experience with AppStore, iTunes and iCloud in order to build user retention and drive demand for the next generation of device purchases.
Google Inc. (NASDAQ: GOOG) [Full Research Report] is unique in its approach to the mobile market. Android is a hedge for Google, not a dependent revenue stream. The search giant drives revenue no matter what happens in the mobile arena as they are focused on content and ad delivery. Profits directly related to its Android platform are insignificant when considering the big picture.
Google's strategy is to deliver mobile-ads on iOS, Android and other mobile platforms and is independent of which platform holds the greatest market-share. Google's interest in Android is to protect its mobile ad revenue stream by controlling the platform itself, just in case any competitors try to "cut-off" Google ads. Therefore, despite Google's counter-intuitive approach of giving Android away for free, it rather works to improve the overall smartphone market - ultimately increasing user adoption of mobile browsing and allowing the company to serve more ads and drive more revenue. This allows Google to focus on long-term, user-beneficial developments and enables its partners the flexibility to offer low-cost devices.
Microsoft Corporation (NASDAQ: MSFT)'s [Free Research Report] Windows Phone 8 could recover market share with a unified approach across all platforms. It's partnership with Nokia cements its position in the mobile race as a top 4 competitor, just behind Blackberry in user adoption.
The success of Windows Phone will rely heavily on the overall success of Windows 8 on tablet and desktop form factors. A familiar user-experience across a family of devices may prove to be a rather distinct advantage. Employees who use Windows at work prefer to have a Windows OS at home. If Microsoft can realize its goal and turn advertising dollars into active Windows 8 users, a growing market share of Windows Phone 8 may soon follow.
Hindsight Delivers Insight into Future Trends
The year is 2006. Nokia dominates the smartphone market and Google is developing an Android platform as insurance against any potential lock-out of Google's mobile search revenue, with particular concern toward Microsoft's mobile platform. Apple is developing its iOS platform in preparation for its upcoming iPhone release and RIM's Blackberry remains focused on security, still relatively unchanged since its debut.
Fast forward to 2013 and innovation is now king. Google and Apple have emerged as the major players because consumers rewarded companies which were thinking on their behalf. An entirely new segment of the population became smartphone adopters, thanks to the disruptive innovations brought forth delivering a user-experience the average consumer could relate to.
Moving forward, how will innovation and technology change? Where are the next major trends in the marketplace forming? If you would like to read full research reports on the mobile handset industry, including price targets for Apple, RIM, Google and Microsoft, use these free links below.
[(1)] The Full Research Report on Apple Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/aebe_AAPL]
[(2)] The Free Research Report on Research In Motion Limited - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/903b_RIMM]
[(3)] The Full Research Report on Google Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/8cec_GOOG]
[(4)] The Free Research Report on Microsoft Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/eb0c_MSFT]
Consider National Traders Association
Tired of hearing about the latest, greatest trade opportunity... only to realize that the ship has long sailed? You need a strong, informative community in your arsenal. Join the group that has been consistently identifying momentous situations as they develop -- long before they become the next top news on major financial networks.
Email: [email protected]
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
Jan. 24, 2017 06:15 PM EST Reads: 3,133
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 24, 2017 06:15 PM EST Reads: 3,824
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 24, 2017 02:30 PM EST Reads: 5,920
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 24, 2017 02:30 PM EST Reads: 5,393
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 24, 2017 02:15 PM EST Reads: 3,278
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 24, 2017 01:45 PM EST Reads: 3,021
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 24, 2017 01:30 PM EST Reads: 4,499
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 24, 2017 01:00 PM EST Reads: 1,742
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 24, 2017 12:45 PM EST Reads: 5,931
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Jan. 24, 2017 12:00 PM EST Reads: 2,878
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 24, 2017 11:45 AM EST Reads: 3,080
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 24, 2017 10:45 AM EST Reads: 4,838
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 24, 2017 08:45 AM EST Reads: 5,105
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 24, 2017 08:30 AM EST Reads: 2,024
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 24, 2017 07:45 AM EST Reads: 3,934
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Jan. 24, 2017 04:00 AM EST Reads: 6,714
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 24, 2017 02:30 AM EST Reads: 4,293
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Jan. 24, 2017 02:15 AM EST Reads: 6,738
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Jan. 24, 2017 02:00 AM EST Reads: 1,994
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Jan. 24, 2017 02:00 AM EST Reads: 5,657