|By Marketwired .||
|January 14, 2013 09:01 AM EST||
NEW YORK, NY -- (Marketwire) -- 01/14/13 -- The future of retail is in the hands, and the handsets, of the consumer. By second quarter of 2013, it is estimated that 57% of all phones will be smart. And, in turn, mobile will play an ever-increasing role in reshaping the modern shopping experience. With studies showing 91 percent of Americans have their mobile phone with arm's reach 24/7, brands and retailers have an unprecedented opportunity to engage customers with targeted, real-time in- and out-of-store offers and experiences that drive sales and build ongoing loyalty.
Today, during the National Retail Federation's BIG Show, Jingit (Direct Source booth #1221) announced the next evolution of its retail engagement and offer platform and mobile app. Jingit enables brands and retailers to drive the desired behavior between the right consumer, the right retailer, with the right product, at the right time. Already, household brands including Elmer's and Dr Pepper Snapple Group are taking advantage of Jingit to go beyond simply generating impressions to generating ongoing direct product engagement with consumers that positively influence sales.
"Brands and retailers are on the hunt for innovative technology solutions to help them offer engaging multichannel experiences for consumers that build relationships and help drive revenue," commented Joe Rogness, co-founder and CEO of Jingit. "One of Jingit's many benefits is that it enables brands and retailers to keep consumers on the 'path to purchase' and inject real-time offers in the store, where it matters most for everyone -- at the point of transaction. With Jingit, brands and retailers finally have the ability to drive consumers from awareness, to engagement, to conversion, to loyalty."
How Jingit Works:
Jingit enables retailers and brands to better engage with consumers through a unique, multi-offering solution that drives consumer interaction and keeps them coming back to their stores and products, again and again. Retailers and brands use Jingit to:
Connect with Consumers
- Create and Identify Audiences: Whoever a brand or retailer's customers are, Jingit can tailor targeted paid engagements that deliver measurable results -- online or via a mobile device. And because Jingit pays real cash, the company can help brands and retailers truly target the individual like no other
- Instant Cash Incentives: Points and virtual currency only go so far. Jingit pays consumers real cash, in real time, for engaging with brands
- Pay for Engagement: Unlike paid impressions that don't always translate into consumer engagement, Jingit offers a "no risk, no waste" way to create an ongoing relationship with a brand or retailer's best customers, on a 1:1 basis
Drive Shopping Behavior
- Store Selection & Aisle Awareness: Choose the store that's right for you and have Jingit help guide the shopper through the aisles to elicit desired shopping actions
- Personalized Offers: Brands and retailers can provide targeted, time-sensitive cash incentives in real-time to build desired behaviors and connections between the right consumer, the right retailer, with the right product, at the right time
- Get Your Product in Hand: With Jingit, a brand or retailer's customers earn real cash, in real time, for scanning products and providing a brand with invaluable information and insights
Incent & Track Proof of Purchase
- Encourage Immediate Purchase with Time-Sensitive Offers: Jingit fuels instant purchase decisions by serving consumers offers while they're in store
- A customer scans a receipt and cash is rewarded instantly
- Customer swipes their Jingit Visa Debit Card for instant savings via the retailer's POS
- Track Path to Purchase: Validate a product was purchased with your campaign spend. Jingit provides key demographic information and consumer insights to effectively continue the 1:1 conversation in the future
- Flexible Engagement Management: With Jingit, brands and retailers have the flexibility to engage with consumers as often as they'd like -- whether it's once per campaign or daily
- Re-engage: Jingit takes the guesswork out of who purchased or engaged with a product in a retail store
- Cross-sell: Retarget or cross-sell based on an individuals' purchase history, activity and consumer insights. Create categories of consumers for specific targeted promotions or cross-sell opportunities
- Build Loyalty with Every Re-Engagement: Jingit reports customer demographics, key insights, product and location data, allowing brands and retailers to effectively continue the 1:1 conversation each time a consumer uses the Jingit platform or mobile app
"At Elmer's we know that the best relationships are built on trust, one-at-a-time. But, to date, some channels available to us for building those relationships have fallen short. Even with the advent of social media, you don't know for sure if you're giving people what they want when they want it," said David Incao, Vice President of Global Walmart Support, Elmer's Glue. "Jingit changes everything. It guarantees buyers will be in the store, holding our item. I don't know how you can get a better opportunity to sell."
To Learn More about Jingit
Retailers and brands interested in learning more about Jingit can contact Justin James, Jingit's Director of Marketing, at [email protected] or 763-213-3817.
Jingit is the first and only company that uses instant cash as the ultimate "conversation starter" between consumers, brands and retailers. The company puts consumers on the path to purchase through a unique process that enables brands and retailers to connect with consumers, drive desired shopping behaviors, incent and track purchases and, finally, re-target that consumer to build ongoing loyalty. Jingit's proven retail and engagement offer platform, which also features a mobile app, has driven millions of consumer engagements, is utilized by more than 30 household brand names, and delivers three times the national average for online CTR. With Jingit, brands and retailers don't just drive impressions with consumers, they drive impact. Founded in 2010, Jingit is headquartered in Minneapolis. For more information about Jingit, visit www.jingit.com/business. Follow Jingit on Facebook and Twitter.
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