Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Red Robin Selects Vitro as New Agency of Record

GREENWOOD VILLAGE, Colo., Jan. 15, 2013 /PRNewswire/ -- Red Robin Gourmet Burgers, Inc., (NASDAQ: RRGB), a casual dining restaurant chain focused on serving an innovative selection of high-quality gourmet burgers in a family-friendly atmosphere, today announced the selection of Vitro as its national creative agency of record.

(Photo: http://photos.prnewswire.com/prnh/20130115/NY42743)

(Logo: http://photos.prnewswire.com/prnh/20120522/NY11686LOGO)

As the gourmet burger expert continues efforts to revitalize the Red Robin brand and execute its long-term strategic plan, the company sought an innovative, idea-centered and collaborative agency partner with the expertise to integrate a complete arsenal of marketing disciplines and channels.  Vitro, which has offices in San Diego and New York City, was selected after a nationwide agency search that included a capabilities review and creative and media assignment.  Vitro's roles with Red Robin will include strategic planning, creative development and execution and media planning.

"Vitro impressed us with their insurgent attitude, their top to bottom understanding of our business, and their track record of growing challenger brands," said Denny Marie Post, Red Robin's senior vice president and chief marketing officer.  "They delivered a fresh perspective that will help us climb to the top of this incredibly competitive category."

"We always say brands should treat their product as their best marketing channel, which works perfectly because there isn't anyone in America making better burgers than Red Robin," said Vitro chief executive officer Tom Sullivan.  "We've been blown away by the passion, dedication and insight of the Red Robin team and we can't wait to jump in and help tell their story."

To lead the agency search, Red Robin enlisted Janet Bustin of Mzyme Marketing, a Dallas-based consultancy that conducts agency reviews in the areas of integrated communications, advertising, media, promotion, digital and public relations. Mzyme clients include Fortune 500 and other companies across categories including food and beverage, restaurant, retail, entertainment and services.

Vitro joins a roster of Red Robin agency partners that includes Parsippany, N.J.-based Coyne PR, the company's national public relations agency of record, which was selected in early 2012.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages.  In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages.  There are more than 470 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter

About Vitro

VITRO (vitroagency.com http://vitroagency.com) is a bi-coastal creative agency that serves the role of creative architect and thought leadership partner for brands that want to challenge the status quo and steal share in their respective markets. Our agency philosophy is founded in a commitment to brand generosity, world domination and 21st century rock and roll. In addition to Red Robin Gourmet Burgers, Inc., VITRO's clients include ASICS America, Redbox Instant by Verizon, Nokia, Clarisonic, Aldo, Ralph Lauren, Jose Cuervo, and others. Offices are located in New York and California.

 

SOURCE Red Robin Gourmet Burgers, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...