Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Rocket Fuel Continues Its Path of Record-Setting Programmatic Buying Growth

2012 Proved to Be a Stellar Growth Year for Rocket Fuel's Revenues, Client Base, and Headcount, and Proof of Programmatic Buying's Longevity

REDWOOD CITY, CA -- (Marketwire) -- 01/17/13 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced today it achieved record revenue of $107 million and more than doubled its staff in 2012. The company's annual revenue increased 238%, and Rocket Fuel had its strongest year of client additions and employee headcount since inception.

Programmatic buying -- the ability to bid on an advertising inventory source, in real time, for the opportunity to show one specific ad to one consumer in one specific context -- continues to gain momentum. Research firm IDC has projected that programmatic buying will grow at 53% per year between 2011 and 2016, and will account for 58% of indirect display ad sales and 20% of all display advertising. Furthermore, IDC cites programmatic buying as the fastest growing sector in digital advertising, eclipsing mobile, video, and social advertising spending. eMarketer, Parks Associates, and Forrester have all published independent analysis that confirms the growth and impact of programmatic buying across the digital advertising ecosystem.

2012 Rocket Fuel Highlights:

  • Revenue: Revenue grew from $45M to $107M with growth from new customers in new markets as well as repeat customers shifting more budget to Rocket Fuel.
  • Advertisers: The number of new advertisers with Rocket Fuel increased 93% in 2012 over 2011, significantly improving the company's market share.
  • Technology: Achievements in its programmatic buying solution:
    • The artificial intelligence technology platform now simultaneously addresses 26.237 billion daily real-time-biddable (RTB) impressions across display, video, mobile, and Facebook advertising inventory
    • Full RTB integration with Facebook's Advertising Exchange (FBX)
    • 8,424 CPU cores across five worldwide datacenters
  • People Growth: Total staff increased 126% from 128 employees at year-end in 2011, to 289 employees at year-end in 2012; leadership was further strengthened with the addition of six new executives: Eric Porres as CMO; Scott Spaulding as Vice President of East Coast Sales; Oliver Hülse as General Manager of Germany; Aaron Kaliner as Vice President of Enterprise Sales; JoAnn Covington as General Counsel; and Derek Sidebottom as Vice President of People. Ron Codd, PeopleSoft's former CFO, joined Rocket Fuel's board of directors.
  • Worldwide Growth: Rocket Fuel opened six additional offices, further solidifying its global presence with new offices in Amsterdam, Atlanta, Hamburg, Raleigh-Durham, Toronto, Washington DC. It now has offices in 15 cities worldwide. Rocket Fuel also entered the emerging Japanese programmatic-buying market, aligning with Japan's largest digital marketing company, cyber communications inc. (cci), a wholly-owned subsidiary of Dentsu. Under the terms of the strategic alliance, cci runs its digital ad-management service, "PerformanceX Management," on top of Rocket Fuel's platform, offering full-service brand and direct response campaigns to clients.
  • Funding: A $50 million Series C-1 investment, led by Northgate Capital, with additional investment from Cross Creek Capital, Mohr Davidow Ventures, Nokia Growth Capital, Summit Partners, and Comerica. Karey Barker from Cross Creek Capital and Greg S. Goldfarb from Summit Partners joined as board observers.
  • Recognition: The company received 11 different industry awards, including Forbes' Most Promising Companies in America (ranked #22), the AlwaysOn Global 250 (2 consecutive years) and OnMedia 100 (3 consecutive years), JMP Securities' Hot 100 Software Companies, and was named one of Bay Area's Top Workplaces in 2012 according to Workplace Dynamics.

"When we started Rocket Fuel in 2008, we believed that marketers and agency media teams would want smart robots buying and optimizing online ad space for them. It has been a true privilege to work with our investors and our employees to make this vision a reality," said George John, CEO of Rocket Fuel. "Since founding the company, all trends have gone in our favor:

  • marketers became more serious about delivering quantifiable results through digital advertising,
  • the supply of digital ad space has become increasingly abundant, liquid, and purchasable programmatically,
  • consumers have accelerated their ecommerce activity and time spent with digital media, across social sites, video, and through mobile devices,
  • computational power has become increasingly inexpensive while software for managing big data has become increasingly robust.

Broadly, the prospects for artificial intelligence and robotics have become more evident over time -- such as Watson winning Jeopardy®, the Curiosity rover landing itself on Mars, and self-driving cars becoming abundant. It's an incredibly exciting time to be part of the advertising economy, with a $500Bn global advertising market that has made itself increasingly available to Rocket Fuel's programmatic buying platform, such as Facebook's creation of its exchange."

About Rocket Fuel
Follow Rocket Fuel on Twitter
Follow Rocket Fuel on Facebook
Read the Rocket Fuel Blog

About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...