Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

La GSMA presenta la NFC Experience para el Congreso Mundial Móvil

- La GSMA mostrará la gama integrada de servicios móviles NFC en la Fira Gran Via y en la ciudad de Barcelona

BARCELONA, España, 23 de enero de 2013 /PRNewswire/ -- La GSMA ha anunciado hoy NFC Experience en el Congreso Mundial Móvil, una experiencia interactiva a través de la cual los exhibidores, vendedores y asistentes usan la tecnología móvil Near Field Communication (NFC) para intercambiar información y realizar transacciones. La GSMA ha anunciado también a varios ponentes destacados para el programa de conferencias del Congreso Mundial Móvil, además de nuevo patrocinadores que participan en los principales programas del evento. El Congreso Mundial Móvil se celebrará del 25 al 28 de febrero en la Fira Gran Via de Barcelona.

"Estamos ilusionados por el lanzamiento de NFC Experience para el Congreso Mundial Móvil, ya que proporciona a los asistentes al evento la oportunidad de experimentar en primera mano el poder de la tecnología NFC, tanto por medio del evento del Congreso Mundial Móvil como en la ciudad de Barcelona", explicó Michael O'Hara, responsable de marketing de la GSMA. "Esperamos que todos los asistentes puedan aventajarse de los numerosos beneficios de NFC, desde el acceso al evento a las transacciones al por menor en el transporte, entre otras cosas".

Novedad para el Congreso Mundial Móvil 2013 - NFC Experience
Como parte de la nueva NFC Experience en el Congreso Mundial Móvil, la GSMA mostrará una gama integrada de servicios móviles NFC. Los asistentes con dispositivos compatibles con NFC podrán aventajarse de la tecnología NFC en localizaciones a través de la Fira Gran Via y en la ciudad. Los puntos táctiles NFC serán numerosos en el congreso, recompensando a los que 'pulsen' con acceso instantáneo a información como descargas de las sesiones de la conferencia y ponentes, además de información sobre los restaurantes y atracciones turistas en la propia Barcelona. La NFC Experience cuenta con:

  • Centro NFC – Una zona dedicada en el centro de la Congress Square que será una de las principales localizaciones para visitar y ver los terminales compatibles NFC y sus capacidades, además de conseguir información sobre el ecosistema NFC, pósters inteligentes NFC, pods de socios NFC y función de apoyo dedicada NFC;
  • Zonas interactivas NFC – Más de una docena de zonas interactivas NFC estarán situadas en los principales pasillos, entradas y halls de muestras de la Fira Gran Via. Estando compuesta por una serie de pósters inteligentes relacionados, los asistentes usarán sus terminales de mano compatibles NFC para acceder a los directorios de muestras, información de lugares, sitios cercanos y muchos otros servicios útiles ofrecidos durante el Congreso Mundial Móvil;
  • Localizaciones NFC en la ciudad de Barcelona – Los puntos táctiles NFC estratégicos estarán disponibles en el aeropuerto, principales hoteles, restaurantes selectos y principales localizaciones turistas, y los asistentes podrán coger un taxi o pagar artículos en las tiendas seleccionadas por medio de NFC; y
  • Broche virtual NFC – Durante el registro, los asistentes con terminales compatibles NFC (Android 4 y superiores o sistema operativo Windows Phone 8) podrán optar por la NFC Experience y conseguir una entrada completa al show con ellos y su broche físico, pero sin necesidad de presentar de forma repetida la ID física con foto para acceder al evento. 

Nuevos ponentes del Congreso Mundial Móvil

Los consejeros delegados y ejecutivos senior de compañías del ecosistema móvil y de todo el mundo que se han unido al programa de ponentes del Congreso Mundial Móvil incluyen:

  • Xi Guohua, presidente de China Mobile
  • Dennis Crowley, fundador y consejero delegado de Foursquare
  • Marc Dillon, consejero delegado de Jolla Mobile
  • Cesar Alierta, presidente ejecutivo y consejero delegado de Telefónica
  • Paul Gunning, consejero delegado de Tribal DDB Worldwide y responsable jefe digital mundial de DDB

Estos ejecutivos se unen a los ponentes principales del Congreso Mundial Móvil anunciados anteriormente:

  • Randall Stephenson, presidente, director general y consejero delegado de AT&T
  • Axel Dauchez, consejero delegado de Deezer
  • Rene Obermann, consejero delegado de Deutsche Telekom
  • Drew Houston, fundador y consejero delegado de Dropbox
  • Hans Vestberg, director general y consejero delegado de Ericsson
  • Stephen Girsky, vicepresidente de General Motors
  • Franco Bernabe, presidente de la GSMA y presidente y consejero delegado de Telecom Italia Group
  • Kevin Johnson, consejero delegado de Juniper Networks
  • Suk-Chae Lee, presidente y consejero delegado de KT Corp.
  • Gary Kovacs, consejero delegado de Mozilla
  • Susan Whiting, vicepresidente de Nielsen
  • Stephen Elop, director general y consejero delegado de Nokia
  • Kaoru Kato, director general y consejero delegado de NTT DOCOMO
  • Doctor Nasser Marafih, consejero delegado de Qtel Group
  • Paul Jacobs, presidente y consejero delegado de Qualcomm
  • Talmon Marco, fundador y consejero delegado de Viber Media
  • Vittorio Colao, consejero delegado de Vodafone Group

Si desea más información acerca de los ponentes del Congreso Mundial Móvil, además del programa completo de la conferencia, visite la página web www.mobileworldcongress.com/conference.

Nuevos patrocinadores de apoyo para App Planet y mPowered Brands
La GSMA ha anunciado los nuevos patrocinadores de apoyo para sus programas App Planet y mPowered Brands. El martes 26 de febrero, GSMA OneAPI celebrará una conferencia de desarrollo de aplicaciones como parte de App Planet, reuniendo a los líderes de la industria móvil y a la comunidad de desarrollo de aplicaciones para participar en los programas centrados en el crecimiento explosivo en el mercado de las aplicaciones móviles, además de muestras, productos y demostraciones de servicios, redes y talleres. Si desea más información visite la página web www.mobileworldcongress.com/app-planet-overview/.

En el programa mPowered Brands, Rubicon celebrará la sesión mPowered Brands Theatre el lunes 25 de febrero, mientras que McCann WorldGroup celebrará la sesión mPowered Brands el miércoles 27 de febrero. Además, dentro de mPowered Brands, Telefónica será un patrocinador de apoyo de la sesión mPowered Brands Open Forum el lunes 25 de febrero, presentando los resultados de un estudio de investigación de consumo realizado por la GSMA y Leger Marketing. Si desea más información acerca de mPowered Brands visite la página web www.mobileworldcongress.com/mpoweredbrands-overview.

El Congreso Mundial Móvil es la piedra angular de Mobile World Capital, que se celebra en Barcelona de 2013 a 2018. Mobile World Capital incluye también el Mobile World Centre, el Mobile World Festival y el Mobile World Hub, programas y actividades que abarcarán el año completo y que no solo beneficiarán a los ciudadanos de Barcelona, Cataluña y España, sino a toda la industria móvil. Si desea más información sobre Mobile World Capital visite la página web www.mobileworldcapital.com

Acerca de la GSMA

La GSMA representa los intereses de los operadores móviles en todo el mundo. Abarcando más de 220 países, la GSMA reúne a cerca de 800 de los operadores móviles del planeta con más de 230 empresas dedicadas al más amplio ecosistema móvil, tales como fabricantes de teléfonos móviles, empresas de software, proveedores de equipos y compañías de Internet, junto con organizaciones de los sectores financieros, salud, medios, transporte y servicios públicos. La GSMA organiza algunos de los eventos más importantes de la industria, como el Congreso Mundial Móvil y la Mobile Asia Expo. 

Si desea más información visite la página web empresarial de la GSMA en www.gsma.com o Mobile World Live, el portal online para la industria de las comunicaciones móviles, en www.mobileworldlive.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.