Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

edo Transforms Local Advertising With Launch of edo Marketplace

Local Advertising Platform Gives Small Businesses the Tools to Find New Customers, Easily Measure Campaign Results

NASHVILLE, TN and CHICAGO, IL -- (Marketwire) -- 01/30/13 -- edo(SM) launched edo Marketplace, a first-of-its-kind card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers' shopping habits. edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers.

A recent study by Street Fight(1) indicated that the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Yet, current options -- from daily deals to location-based platforms to mobile loyalty programs -- are proving costly and ineffective. The launch of edo Marketplace addresses multiple pain points and gives local merchants a targeted, pay-for-performance way to drive traffic and sales that is simple for both the merchant and the consumer.

"Local merchants are looking for marketing techniques that will help them stay competitive, yet options like daily deals and other social or mobile advertising models are proving costly, laborious and unable to deliver clear ROI," said Ed Braswell, CEO, edo. "With edo Marketplace, we are transforming the status quo for small businesses, giving them access to the same tools and insight capabilities usually reserved for large national retailers and restaurants. Finally, hyperlocal marketing is simple, measurable and profitable," added Braswell.

How edo Marketplace Works
edo helps local merchants achieve three simple things: Easily find new customers, convert new visitors into loyal customers, and measure program effectiveness. With edo, merchants can easily extend targeted offers to current and prospective customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. edo Marketplace is powered by a data analytics engine built on the most predictive data -- consumers' transaction data. This enables edo to deliver the most relevant and personalized offers. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers' account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed.

For more detail on how edo Marketplace works, please view this short video here.

"As with most small businesses, it's critical that our marketing efforts bring new customers to our store in a trackable way. We have tried several different advertising approaches, from print ads to direct mail, but struggled to attribute revenue dollars to these efforts," said Bill Baskin, owner of BoutiqueMMM, a ladies shoe salon located in Franklin, Tenn. "That's where edo comes in -- for us, Marketplace is a no brainer. It gives us a simple, pay-for-performance way to drive traffic that is also measurable."

Through edo Marketplace, merchants have access to local market data and targeted analytics around current and prospective customers that is rarely provided by local marketing offerings, including:

  • Total dollar amount spent per week at competing merchants within a geographic region
  • An ability to understand spending behavior for both existing customers and new customers within a specific timeframe
  • The merchant's current market share
  • How the merchant compares to competitors in terms of average purchase size
  • Percentage of customers who made a return visit post-program and how much was spent

edo Partnerships
To help scale edo Marketplace, the company also announced a partnership with 2Go Media, a leading Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales. As part of the relationship, 2Go Media will integrate edo Marketplace into its suite of marketing services, offering retailers an all-in-one, electronic marketing solution that makes it easy to market customized consumer offers online and via mobile devices to reach millions of consumers. For more detail, please see the full press release here.

edo has more than 200 local and national merchant partners running offers through the edo network, including Burger King, Best Buy and Crate and Barrel. Through partnerships with six of the 10 leading financial institutions and card issuers, edo offers merchants a combined reach of more than 140 million cardholders. Consumers can choose their preferred form of deal notification, which includes email, text message or mobile update, and easily redeem the targeted offer using their credit card, debit card or mobile phone.

The integrated edo Marketplace card-linked offers platform is currently available in select markets and will be widely available in Q2 of 2013. Please contact [email protected] to inquire about testing edo Marketplace.

Video on how edo Marketplace works: here
Screenshots of edo Marketplace: here

About edo
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior -- helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com.

Follow edo on Twitter @edointeractive.

(1) Stephanie Miles, "The Local Merchant," Street Fight, Publish Date: February 8, 2012. http://streetfightmag.com.

Kerry Tescher
Bateman Group for edo
Tel: +1 415-503-1818
Email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.