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Peter Kim Joins Dachis Group as Chief Solutions Architect

Social Marketing Expert Returns to Dachis Group to Develop, Deliver Integrated Software and Services Solutions

AUSTIN, TX -- (Marketwire) -- 02/07/13 -- Dachis Group, the world's leading data-driven social marketing solutions firm, today announced that Peter Kim has joined the company in the newly created role of Chief Solutions Architect.

Peter rejoins Dachis Group after serving as VP Managing Director of Business Transformation at R/GA, where he advised Fortune 100 clients on organizing for social business. Peter previously served as Chief Strategy Officer at Dachis Group, and was the first employee at the company.

As Chief Solutions Architect, Peter will be responsible for the continuous definition, development, and delivery of data-driven social marketing solutions for Dachis Group's global clients and client prospects. Peter will focus on the creation of modular, customizable social marketing programs tailor-made for brands that fully exploit the power of Dachis Group's big data social analytics applications and platform.

"We are thrilled to welcome Pete back to Dachis Group," said Jeffrey Dachis, CEO, Founder and Chairman, Dachis Group. "As we've brought our software solutions to market and have navigated the transformation into a software and services firm, Pete's passion and desire to deliver on the true promise of social marketing will be an enormous win for our customers and at the same time offer up a very strong point of validation for the strength of Dachis Group's vision and direction going forward."

"As brands realize that engagement marketing via social is a powerful complement to brand building through traditional advertising, now more than ever, real data and real expertise is needed to drive sound marketing investment decisions," said Peter Kim, Chief Solutions Architect at Dachis Group. "In a very short period of time, Dachis Group has brought to market a set of applications, capabilities, and solutions operating at the center of the most powerful trends affecting business today: big data, social engagement, and business intelligence. I wanted to finish what I started, and I'm excited to be back at Dachis Group to help clients drive real value with their social marketing through the power of our big data analytics platform and solutions team -- something we envisioned from the very beginning and is now a reality."

Peter is a prominent thought leader in social marketing and social business, and authors a popular social business blog, Being Peter Kim. Peter is also the co-author of the popular management book Social Business by Design. Peter has been quoted frequently in the press by media outlets including: CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.

Peter was previously an analyst at Forrester Research, focusing on social technology and marketing strategy. Earlier at PUMA AG, he was responsible for international marketing operations, e-commerce, and digital marketing.

About Dachis Group

Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities, and world leading data-driven social marketing solutions group help the world's largest brands engage@scale with their customers.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, 100 million social accounts, and an aggregate audience of 7 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms.

The company serves many of the world's largest brand marketers and their agencies including Disney, Estée Lauder, US Cellular, Hewlett Packard, Nestlé, and Nokia.

Dachis Group Social Marketing Software and Solutions - Engagement@Scale

Performance Measurement
Campaign Performance Monitor - Dachis Group's Campaign Performance Monitor measures the value of social campaigns by providing detailed isolation of campaign specific engagement metrics around the content, conversation, advocates and campaign relevant social signals needed for optimizing social marketing campaign performance while they are executing.

Social Performance Monitor - Dachis Group's Social Performance Monitor is a powerful brand-based social performance benchmarking, measurement, insights, and optimization solution for measuring social marketing's impact on brand performance.

Advocate Insight - The world's largest global brands have large numbers of passionate fans. How do you identify them and maximize their earned media value? Dachis Group's Advocate Insight offers advanced advocate identification, management, and activation capabilities.

Employee Insight - Employee advocates are an untapped resource for most of the world's brands. Dachis Group's Employee Insight offers advanced employee advocate recruitment, management, and activation capabilities including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and authentically echo and amplify a brand's social efforts.

Collaborative Insights and Reporting
All Dachis Group solutions come with collaborative insights capabilities enabling social teams, agencies, and brand management to easily collaborate on driving insights from social engagement data, and deliver out of the box gorgeous "Boss Ready" reporting with just one click.

Data-driven Social Marketing Solutions
To help brands or their agencies drive engagement at scale and social marketing success, Dachis Group offers a set of packaged, managed and custom social marketing engagement programs around the optimization of earned vs. owned vs. paid media investments, content, conversation, advocacy, community, and campaigns, and ongoing solutions for reporting, benchmarking, analysis, and insights.

Engage@Scale with Dachis Group

Social Business Index
Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of social business performance for over 25,000 companies and over 35,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Social Business Summit Series
To provide ongoing support to customers that want to engage@scale, Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants, and engaging other social business practitioners in real-time, in-person, day-long events.

Social Business Council
Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices, and learnings from a community.

Social Business Journal
Dachis Group publishes a quarterly journal with in-depth coverage and analysis of the most relevant topics related to social marketing in both print and digital format.

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team and to work on the most sophisticated data-driven social marketing solutions. Review job opportunities at and contact [email protected] to introduce yourself.

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Lara Hendrickson
Dachis Group
Email Contact
(512) 275-7825

Ken Bruno
The Morris + King Company
Email Contact
(212) 561-7459

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