|By Marketwired .||
|February 7, 2013 09:00 AM EST||
NEW YORK, NY -- (Marketwire) -- 02/07/13 -- PremierEquityReports.com the U.S. leader in equity reports, offers quality reports to investors looking for the most undervalued companies in the market. Premier Equity Reports provides its subscribers with timely information and exclusive analysis on U.S. companies with substantial upside potential. Premier Equity Reports is the #1 free financial newsletter in the small cap arena and today announces Blue Calypso Inc. (OTCQB: BCYP) as a top social media play for 2013.
Today, large companies are becoming their own media networks, disseminating digital content to their millions of email subscribers, Facebook fans, Twitter followers, etc. Social Media and mobile delivery have created the single largest opportunity for companies to immediately leverage their marketing assets.
Blue Calypso Inc. (OTCQB: BCYP) is a social media company that helps companies cultivate, activate and monetize their social media presence. Blue Calypso's patented technology facilitates digital content delivery across multiple social media channels and tracks performance through robust analytics. Brand content, such as promotions and offers, are loaded on the Blue Calypso network and delivered to clients' customers and followers. These advocates then personalize the message, and with one click, share to their social media followers.
With Blue Calypso's technology, companies are stretching their marketing dollars much further than ever before. Current customers are rewarded for passing on a company's message and content. Essentially, it's free marketing. Their patented technology is where the true value lies. It enables companies to leverage customer relationships through social media channels and mobile delivery. The focus is on brand loyalty and rewards. The clients' customers who share the content are rewarded with brand points, discounts, or other incentives.
Blue Calypso (OTCQB: BCYP) has a client portfolio of 30 Blue Chip companies including Ford, Oreo, and Travelocity. Those three were just recently attained in Q4 2012. But what could be even more exciting for this social media company is the pending lawsuits it has filed against Groupon, Living Social, Yelp, and Four Square. If the court rules in their favor, Blue Calypso could be rewarded with a large monetary compensation that could drastically increase the appeal of their balance sheet. Blue Calypso would also be able to speed up additional patent applications which have already been put in motion.
Digital advertising spend in the U.S. is expected to reach $41 billion this year. And recommendations by friends and family are more valued than traditional advertising by a 70% to 30% margin. Someone is more likely to buy a product because a friend recommends it than if they see an ad in a magazine, commercial on television, or receive an email advertisement. The future of advertising seems to be falling right into Blue Calypso's lap.
PremierEquityReports.com strongly urges investors to research Blue Calypso (OTCQB: BCYP).
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Disclosure: PremierEquityReports.com is not a registered investment advisor and nothing contained in any materials should be construed as a recommendation to buy or sell securities. Investors should always conduct their own due diligence with any potential investment. Premier Equity Reports is a wholly owned entity of Equities Awareness Group LLC. Equities Awareness Group LLC has been compensated fifty thousand dollars by Blue Calypso for marketing awareness on Blue Calypso. Please read our report and visit our website, for complete risks and disclosures.
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