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Dhingana Appoints Rohit Bhatia Chief Executive Officer

Bhatia, Former Ericsson Exec, Brings Over 25 Years of Strong Operational and Revenue Generation Experience to the Powerful Global Music Streaming Platform

PUNE, INDIA and SUNNYVALE, CA -- (Marketwire) -- 02/15/13 -- Dhingana, Inc. (www.dhingana.com), the leading Indian music streaming service globally, announced today Rohit Bhatia as Chief Executive Officer of Dhingana. The appointment of Bhatia, a highly experienced and entrepreneurial telecom and technology executive, underscores a continued commitment from Dhingana to drive Indian music streaming and shape the emerging digital music and mobile industries. Bhatia will partner with co-founders Snehal Shinde, CTO, and Swapnil Shinde, COO and VP Products.

Prior to leading business development for futuristic cloud computing solutions and driving sales for innovative mobile commerce and multimedia solutions at Ericsson, Bhatia served as the CEO of Seamless, transforming the Swedish startup into a multinational company with a presence in over 25 countries around the world. Seamless.se is a mobile payments software solution provider listed on NASDAQ OMX. He also served as the first Head of New Product Development for Bharti Airtel in India where he developed Value Added Services as a new engine for revenue contribution, customer retention and brand recognition.

Bhatia said, "Dhingana is the industry leader for Bollywood and Indian music, which is a vital ingredient in our lives. Indian users on average spend one month each year listening to music, which translates to two hours per day. This audience presents an enormous opportunity, and it will be my endeavor to delight our listeners and steadily increase their engagement with Dhingana's multifaceted online and mobile music platform. I look forward to closely partnering with Snehal and Swapnil to take Dhingana to new heights."

Dhingana co-founder and CTO Snehal Shinde said, "Rohit's extensive understanding of sales, marketing and business development, along with his history of leading startups to great success, makes him an ideal fit to lead our team. We look forward to working synergistically with Rohit to take the company to the next level."

"The Board of Directors unanimously agreed that Rohit's extensive experience in taking companies and technologies to market as well as partnering with content providers, mobile operators and other ecosystem participants, makes him the right leader for Dhingana. We believe he will provide a thoughtful and measured voice for the mobile and digital music industries in India," said Ashish Gupta, Managing Director, Helion Venture Partners.

About Dhingana

Dhingana is the leading on-demand streaming music service for Bollywood and Indian music fans across the globe. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit http://www.dhingana.com.

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Mishri Bhatia
mishri@pulppr.com
310-421-1050

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