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Movirtu Unveils WorkLife, a Virtual SIM-Based Solution to Critical BYOD Mobile Phone Number Ownership Problem

LONDON -- (Marketwire) -- 02/18/13 --

  • Movirtu WorkLife enables operators to offer a service to corporates allowing them to assign corporate numbers as a second number to smartphones owned by employees

  • Based on Movirtu's Virtual SIM platform, the solution to the critical BYOD mobile number ownership problem allows multiple numbers to be associated with a handset

  • Facilitates separate personal/business billing and allows businesses to safeguard corporate phone number assets, while reducing lifecycle asset management costs

Movirtu, an innovator in identity solutions for mobile operators, has unveiled Movirtu WorkLife, a virtual SIM-based solution that solves the critical BYOD (Bring Your Own Device) mobile phone number ownership problem.

With Movirtu WorkLife, mobile operators can help businesses to overcome the most significant remaining barrier to widespread BYOD smartphone adoption by assigning a business number -- as a second mobile number -- to employees' own handsets. The solution, which will be initially available for Apple iOS and Android phones, will be demonstrated at Mobile World Congress 2013 (Stand 7G105).

Movirtu WorkLife is ideal for businesses with sales teams and other mobile employees handling sensitive contacts because it safeguards business phone numbers as a corporate asset while allowing employees to benefit from using their own smartphones at work. When an employee leaves the organisation, the corporate phone number can be remotely removed from the employee's device quickly and securely.

Movirtu WorkLife facilitates separate personal/business billing by allowing employees to switch quickly and easily between corporate and private profiles to initiate outgoing calls and text messages. As a result, personal and business charges are automatically separated and businesses' administrative overheads are minimised. Movirtu WorkLife also considerably reduces the organisation's smartphone-related lifecycle asset management costs.

As the first operator-centric solution to the BYOD mobile phone number problem, Movirtu WorkLife provides mobile operators with an attractive service offering for high-ARPU business customers. Unlike other solutions, it is based on standard network technology and does not rely on VoIP (Voice over IP) which is prone to poor voice quality, patchy mobile broadband coverage and international data roaming issues. Movirtu WorkLife works anywhere there is a mobile phone signal and provides the same voice quality as regular phone calls.

Movirtu WorkLife is complementary to mobile virtualisation and device management solutions, which are able to separate and secure the enterprise and personal environments but do not solve the actual number ownership problem.

Movirtu WorkLife can be deployed in any standard GSM network and uses an intuitive, colour-coded Smartphone app to switch seamlessly between employees' corporate and personal profiles on the handset. An API for integration with third-party Mobile Device Management (MDM) solutions is available.

Carsten Brinkschulte, CEO at Movirtu, said: "BYOD is rapidly gaining traction among businesses because of all the tangible benefits it brings in terms of cost reduction and productivity improvements, but widespread adoption has been stymied by the lack of an elegant solution to the critical problem of who owns the mobile phone number. Businesses cannot risk losing their customer contacts when a salesman moves to a competitor; likewise, employees don't want to carry two phones or give up their phone numbers every time they switch jobs. With Movirtu WorkLife, mobile operators can offer their high-ARPU corporate customers a valuable, virtual SIM-based service that assigns a second, corporate phone number to the employees' personal phone and apportions mobile phone charges accurately between the two phone numbers."

Movirtu WorkLife is based on Movirtu's patented Virtual SIM platform, which enables multiple numbers to be active on a single, standard SIM card. The company's server platform is based on standard mobile network technology and, when integrated into the operator's network, provides the basis for a variety of innovative service offerings. Movirtu WorkLife uses existing network infrastructure, without the need for VoIP, a second or replacement SIM, or OS virtualisation.

About Movirtu
Headquartered in London, and with regional offices in South Africa and India, Movirtu develops and markets innovative identity solutions for mobile operators in developed and developing markets. Movirtu's patented Virtual SIM platform, which allows multiple numbers to be active on a single standard SIM card, enables mobile operators to deploy a range of compelling service offerings. Established in 2008, Movirtu is a private, venture capital-backed company.

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