Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

MuleSoft Survey Reveals 90 Percent of SaaS Vendors Consider Integration Critical to Driving Top Line Revenue

Integration Continues to Be Critical in Acquiring New Customers for SaaS Providers

SAN FRANCISCO, CA -- (Marketwire) -- 02/19/13 -- MuleSoft, provider of the world's most widely used integration platform, today announced the results of its second annual SaaS Integration Survey, which found that integration continues to have an outsized impact on the success of SaaS and cloud providers. The survey findings revealed that integration is playing a significant role in increasing sales and reducing churn -- 90% of respondents consider integration to be important in winning new customers.

For the second year in a row, MuleSoft and THINKstrategies collaborated on a market survey of SaaS and cloud vendors to quantify how the emerging need to integrate and connect to cloud and on-premise apps impact vendor success in the rapidly growing SaaS marketplace.

"Last year's survey revealed that the 'Cloud Rush' effect, attracting a proliferation of players to enter the SaaS/Cloud market, had made integration critical to the success of the leading providers," said Jeffrey M. Kaplan, managing director, THINKstrategies, Inc. and the founder of the Cloud Computing Showplace. "This year's survey results clearly show that not having an integration solution is no longer an option for SaaS and Cloud vendors seeking success in today's increasingly competitive marketplace."

End-user customer expectations have shifted dramatically, requiring technology vendors to take on many burdens formerly held by end users. The opportunity and competitive advantage belongs to companies that can provide a better customer experience through integration. This survey supports this shift, showing integration plays a critical part in the customer acquisition and retention strategies. The SaaS Integration Survey explores how integration has become a critical requirement for success amongst SaaS and cloud vendors.

Survey Highlights

  • 90 percent of respondents consider integration to be important or extremely important in winning new customers

  • 63 percent of respondents said data loading and integration are the most time-consuming aspects of customer implementation

  • 40 percent of SaaS and cloud vendors are developing point-to-point, custom integrations in house in order to connect to other applications and systems

  • 44 percent of respondents have experienced the inability to integrate with customers' existing systems and applications as a hurdle in sales conversations

MuleSoft is helping SaaS and Cloud vendors respond to these challenges by providing the CloudHub integration platform as a service (iPaaS), which connects across cloud-based applications and also connects SaaS to on-premise applications. MuleSoft's Anypoint™ technology for on-demand API connectivity eliminates the need for custom point-to-point code. With CloudHub, SaaS vendors and systems integrators (SIs) can focus on scaling their core business instead of spending time and money on custom integration, resulting in shorter sales cycles, faster implementations, lower support costs, higher customer satisfaction and renewals.

"The results of this report support what MuleSoft has known for quite some time now -- that integration is absolutely essential for all organizations' business strategy within the New Enterprise," said Chris Purpura, vice president of business development and general manager of the CloudHub platform at MuleSoft. "With the rise of mobile and SaaS, more organizations are realizing the necessity of connecting the explosion of endpoints. The positive result of this is the ability to gain new customers and competitive advantage through integration."

Results show that SaaS application connectivity has the power to impact a company's top line revenue. The worldwide survey was conducted in the fourth quarter in 2012 and included over 200 SaaS and cloud provider respondents.

For more on the SaaS Integration Survey:
Read the full report: http://bit.ly/XCsGOB
View the infographic: http://bit.ly/VVzhjK

About MuleSoft
MuleSoft provides the most widely used integration platform for connecting SaaS and enterprise applications in the cloud and on-premise. With the rise of cloud and mobile, enterprises face a choice: get overwhelmed by the resulting explosion of end points or seize the opportunity to gain competitive advantage. Founded on the idea that connecting applications should not be hard, MuleSoft lets organizations harness the power of their applications through integration. MuleSoft's Anypoint™ technology eliminates costly, time-intensive point-to-point integration, enabling business agility. Delivered as a packaged integration experience, CloudHub™ and Mule ESB™ are built on proven open source technology for the fastest, most reliable integration without vendor lock-in. Supporting billions of transactions per day, MuleSoft is used in production by thousands of enterprises, including Walmart, MasterCard, Nokia, Nestlé and Honeywell, and powers integrations with leading SaaS vendors such as Salesforce.com, NetSuite, Workday, Intuit and Zuora.

For more information: www.MuleSoft.com
Follow us on Twitter: @MuleSoft

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2232255

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...