Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Pioneering In-Store Retail Technology Solution Showcased At EuroCIS

DUSSELDORF, GERMANY -- (Marketwire) -- 02/19/13 -- Following a successful U.S launch, a loyalty marketing solution that helps retailers taps into a billion-Euro opportunity in-store is being introduced to Germany at leading trade show EuroCIS (19-21 February, Dusseldorf).

The innovative Synqera platform uses Big Data analysis to generate highly personalized, data-driven content to shoppers in real time, as a tool to drive up-sell, cross-sell, and provide a better, more engaging customer experience.

Synqera, a global technology start-up, originally designed its first-of-a-kind solution to convert the 40 seconds of 'dead' time an average shopper spends at POS into additional purchases and loyalty. However, its intrinsic value in nurturing loyalty across the retail environment has led to its evolution, and at EuroCIS the pioneering Synqera platform will be showcased on both an intuitive POS payment terminal and a printer located at the store entrance.

The Synqera platform can utilize customer data (such as gender, age, mood and purchase preferences), alongside business intelligence (current promotions, stock levels) and external information (e.g the weather) to trigger relevant content to consumers in real time via its scenario generation engine. Content can include relevant promotions, offers, deals, discounts or even games, which can be screened on a range of hardware, from POS, to store entrance, information kiosks and beyond.

This is the first time a software solution using Big Data has been developed to provide personalized media communications for on-the-spot marketing across a range of devices, harnessing the potential to bring together in-store, mobile and online and meeting demand from retailers for a true multichannel approach.

Kirill Gorynya, Synqera CEO and founder explains: "The foundation for our Synqera platform was research showing that billions are spent on impulse buys in-store - and that we could help retailers use the idle time at the crucial POS to encourage higher value purchases.

"Because we're constantly developing our concept, at EuroCIS we're excited to unveil a new evolution, showing how the sophisticated Synqera platform can also be integrated into a printer located at store entrance, which will allow customers to print off bespoke shopping lists, coupons and more."

Simplate is the intuitive POS terminal, which is NFC-enabled for contactless payment, has a magstripe-reader, a touch screen, a camera and microphone for capturing physical information, such as a smile. In addition to contactless payment, emerging mobile wallet and online systems, such as Paypal are supported. Furthermore, its internet connectivity provides a valuable opportunity for online businesses to engage customers in an offline world.

The Synqera Loyalty Printer can read loyalty cards and features a colorful touch screen, a barcode scanner, NFC/swipe function and thermal printing. Using Synqera software, personalized shopping lists, coupons and special offers can be delivered to the customer. Furthermore, an app enables an NFC-ready mobile phone to save and share shopping lists, recipes and promotions.

Gorynya added: "Our technology offers a customized experience, based on sophisticated targeting and personalization, which was previously only available in an online environment. For retailers this solution has the potential to bring endless channels for better customer service and additional revenue, while for customers it provides a tailored and engaging shopping experience."

The Synqera software platform can be applied to other third party devices and interfaces, offering a unique proposition for customer loyalty, a sales channel and an intelligent marketing tool.

For further information please visit www.synqera.com.

About Synqera

Synqera, an innovative technology company, was founded in 2010 by one of Russia's most respected technology entrepreneur, Kirill Gorynya. With his team of developers led by start-up specialist Filipp Shubin, the company's first product, Simplate, was created. It was launched in 2012 in Europe and in 2013 in the United States. Simplate provides a new concept of real-time business-to-customer media communications.

About the solution

Key features of Synqera software-hardware combined solution include:


--  Rich Media Display: Intuitive and interactive multimedia engine creates
    a tailored interaction experience on a customer display. 
--  Back-End Data Analysis: Available data flows such as customer and
    regional-specific preferences and insights - gender, age, weather
    conditions, local events and purchase preferences, to name a few - are
    triggered for each consumer and used to create a scenario, which prompts
    the system to display appropriate messages on the interactive screen. 
--  Real-Time Intelligence: Captures physical information, such as a smile,
    via face recognition or a touch of the screen, enabling the software
    platform to analyze the content and optimize communication scenarios. 
--  Bringing Online Offline: Provides online businesses with the opportunity
    to connect with consumers offline through virtual services and receive
    data in real-time buying experiences. 
--  Gamification: A short game or survey helps brands promote deals to the
    customer in order to upsell, cross-sell or advertise relevant products
    and services, as well as reward them for loyalty.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...