Click here to close now.

Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Pioneering In-Store Retail Technology Solution Showcased At EuroCIS

DUSSELDORF, GERMANY -- (Marketwire) -- 02/19/13 -- Following a successful U.S launch, a loyalty marketing solution that helps retailers taps into a billion-Euro opportunity in-store is being introduced to Germany at leading trade show EuroCIS (19-21 February, Dusseldorf).

The innovative Synqera platform uses Big Data analysis to generate highly personalized, data-driven content to shoppers in real time, as a tool to drive up-sell, cross-sell, and provide a better, more engaging customer experience.

Synqera, a global technology start-up, originally designed its first-of-a-kind solution to convert the 40 seconds of 'dead' time an average shopper spends at POS into additional purchases and loyalty. However, its intrinsic value in nurturing loyalty across the retail environment has led to its evolution, and at EuroCIS the pioneering Synqera platform will be showcased on both an intuitive POS payment terminal and a printer located at the store entrance.

The Synqera platform can utilize customer data (such as gender, age, mood and purchase preferences), alongside business intelligence (current promotions, stock levels) and external information (e.g the weather) to trigger relevant content to consumers in real time via its scenario generation engine. Content can include relevant promotions, offers, deals, discounts or even games, which can be screened on a range of hardware, from POS, to store entrance, information kiosks and beyond.

This is the first time a software solution using Big Data has been developed to provide personalized media communications for on-the-spot marketing across a range of devices, harnessing the potential to bring together in-store, mobile and online and meeting demand from retailers for a true multichannel approach.

Kirill Gorynya, Synqera CEO and founder explains: "The foundation for our Synqera platform was research showing that billions are spent on impulse buys in-store - and that we could help retailers use the idle time at the crucial POS to encourage higher value purchases.

"Because we're constantly developing our concept, at EuroCIS we're excited to unveil a new evolution, showing how the sophisticated Synqera platform can also be integrated into a printer located at store entrance, which will allow customers to print off bespoke shopping lists, coupons and more."

Simplate is the intuitive POS terminal, which is NFC-enabled for contactless payment, has a magstripe-reader, a touch screen, a camera and microphone for capturing physical information, such as a smile. In addition to contactless payment, emerging mobile wallet and online systems, such as Paypal are supported. Furthermore, its internet connectivity provides a valuable opportunity for online businesses to engage customers in an offline world.

The Synqera Loyalty Printer can read loyalty cards and features a colorful touch screen, a barcode scanner, NFC/swipe function and thermal printing. Using Synqera software, personalized shopping lists, coupons and special offers can be delivered to the customer. Furthermore, an app enables an NFC-ready mobile phone to save and share shopping lists, recipes and promotions.

Gorynya added: "Our technology offers a customized experience, based on sophisticated targeting and personalization, which was previously only available in an online environment. For retailers this solution has the potential to bring endless channels for better customer service and additional revenue, while for customers it provides a tailored and engaging shopping experience."

The Synqera software platform can be applied to other third party devices and interfaces, offering a unique proposition for customer loyalty, a sales channel and an intelligent marketing tool.

For further information please visit www.synqera.com.

About Synqera

Synqera, an innovative technology company, was founded in 2010 by one of Russia's most respected technology entrepreneur, Kirill Gorynya. With his team of developers led by start-up specialist Filipp Shubin, the company's first product, Simplate, was created. It was launched in 2012 in Europe and in 2013 in the United States. Simplate provides a new concept of real-time business-to-customer media communications.

About the solution

Key features of Synqera software-hardware combined solution include:


--  Rich Media Display: Intuitive and interactive multimedia engine creates
    a tailored interaction experience on a customer display. 
--  Back-End Data Analysis: Available data flows such as customer and
    regional-specific preferences and insights - gender, age, weather
    conditions, local events and purchase preferences, to name a few - are
    triggered for each consumer and used to create a scenario, which prompts
    the system to display appropriate messages on the interactive screen. 
--  Real-Time Intelligence: Captures physical information, such as a smile,
    via face recognition or a touch of the screen, enabling the software
    platform to analyze the content and optimize communication scenarios. 
--  Bringing Online Offline: Provides online businesses with the opportunity
    to connect with consumers offline through virtual services and receive
    data in real-time buying experiences. 
--  Gamification: A short game or survey helps brands promote deals to the
    customer in order to upsell, cross-sell or advertise relevant products
    and services, as well as reward them for loyalty.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.