NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile barcode management solutions, today unveiled an updated Software Development Kit (SDK) for its QR and mobile barcode reader application, NeoReader®. Application developers, brands and retailers that are striving to engage with customers by including barcode scanning functionality into application(s), can now very quickly get access to NeoReader’s SDK for evaluation purposes. Free shareware SDKs may be appropriate for start-ups or beta apps, however leading brands that are dedicated to high quality customer engagement via mobile, require a robust SDK to build a rich application that improves the user experience and increases brand engagement.

“We believe that it is important to have a high quality, cost effective SDK for mobile barcode implementations to continue driving global adoption of QR and mobile barcodes,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies. “In-app barcode scanning capabilities are critical to keeping consumers within the application and creating dynamic brand interactions.”

NeoReader, the world’s leading barcode and QR reader, was initially developed for the industrial sector to address difficult scanning conditions with poor quality images, and enables a higher quality and consistent experience for every implementation, regardless of industry. NeoReader is now installed on approximately 30 million devices and is available in all app stores including Apple App Store™, Google Play™, Nokia Ovi Store, BlackBerry App World™ and Windows® Marketplace.

NeoReader SDK is used around the globe by hundreds of thousands of customers who rely on its superior reading distance, reliability and image scanning quality. NeoReader SDK barcode support includes: QR, Data Matrix, Aztec, EAN/UPC, Code 39 and Code 128 (other symbologies such as PDF417 are available on request). Features of the SDK include: omni-directional code reading, native decoding engines, rich code parser module, modular approach and much more.

NeoReader SDK is available for iOS (supports iPhones, iPods and iPads) and Android (smartphones and tablets). NeoReader also supports enterprise Blackberry implementations with COD and ALX files and Symbian with SIS and SISX files. NeoReader SDK is available for a free 30 day evaluation at http://www.neom.com/neoreader/sdk.

About NeoMedia

NeoMedia Technologies, Inc. is the pioneer in QR and mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its solutions have transformed approximately 30 million mobile devices with cameras across 193 countries into barcode scanners, enabling a range of practical and engaging applications. With its suite of products, services and extensive IP portfolio, NeoMedia is able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include international brands, agencies and handset manufacturers. The company also has a growing portfolio of patent licensees including Microsoft and Kraft Foods Group, Inc. Learn more at www.neom.com or one of our online destinations: LinkedIn, Twitter, and, Pinterest.