Aito CEA 6 set to provide cloud-based analytics API for B/OSS applications

Espoo, Finland - February 21, 2013: Today, Aito Technologies, the leading provider of Customer Experience Analytics (CEA) for mobile operators, announced the new features of its next major version of the award-winning customer experience analytics product, Aito CEA.

Already established as a market leading customer experience analytics solution that provides a unified view of the customer life cycle for users across a mobile operator's business, Aito's next generation CEA product now includes a cloud-based analytics engine offering an API to both a mobile operator's in-house and third party B/OSS solutions.

Aito CEA 6 will offer an API to existing B/OSS vendors' solutions, such as customer care and network operations solutions, to fetch customer and network profiling indicators and scores. Aito CEA 6 will provide over one hundred commercial and technical indicators enabling a 360-degree view into individual subscriber's behaviour, experience and business aspects over the life cycle. Mobile operators will easily integrate data from Aito's powerful CEA engine to complement existing systems, while third party B/OSS application suppliers will be able to OEM Aito CEA 6 to provide key customer indicators, such as satisfaction, experience, usage or lifetime value into their existing processes and tools.

Commenting on the announcement, Aito's CEO, Anssi Tauriainen said: "We have seen a recent trend amongst large mobile operators who want to augment existing solutions across the B/OSS with CEA data rather than implement a standalone CEA solution. This trend is forcing B/OSS application vendors to respond and hence we are offering Aito CEA 6 as an OEM solution to these vendors. We see that technical solutions have gaps in analysing the commercial side of the customer relationship, and vice versa, and this is the need that Aito CEA 6 fulfils."

Tauriainen continued: "We also took the decision to deliver the Aito CEA API capability from public or private cloud to deliver a more agile approach to integrating CEA data thereby increasing the scalability and speeding and simplifying deployments."

Already established vendor Nexus has committed to integrating Aito CEA 6 into their solution.

Aito will be exhibiting at Mobile World Congress in Barcelona (location 5C111) and will be providing conference delegates with more information about Aito CA 6.

About Aito (www.aitotechnologies.com)
We change your understanding of your customers.

Aito is the leading provider of Customer Experience Analytics software that changes the way communication service providers understand their customers. Our goal is to help CSPs maximise customer experience and lifetime value by enabling improved business, operations, product, sales, marketing, and customer care performance. Our product, Aito CEA, unifies business, network, product and customer data for real-time analysis, discovery and reporting that is easy-to-use and deployed out-of-the-box in weeks, not months Headquartered in Espoo, Finland, Aito has employees based in London, Moscow, Dubai and Kuala Lumpur. Aito's customers include Nokia, Blyk, Elisa, TDC (TeleDenmark), Ucell (TeliaSonera), Etisalat, PT Axiata XL, Tele2, Zain, Omantel, Network Norway, Mauritius Telecom, and others.

Press contact: Nick Gregory at nick.gregory@aitotechnologies.com