Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Football Legend Hines Ward Showcases His "After" In New "got chocolate milk?" Ad Campaign And Reality Web Series

National Print Ad, TV Spot and Documentary Series Spotlight Ward's Journey from Grid Iron to IRONMAN® Triathlon

LOS ANGELES, Feb. 22, 2013 /PRNewswire/ -- For Hines Ward and REFUEL | got chocolate milk?, the road to the 2013 IRONMAN ® World Championship triathlon has officially begun. On Feb. 23, the former pro football superstar joined some of the biggest names in endurance sports at L.A.'s Club Nokia for the 21st Annual Endurance LIVE awards gala presented by REFUEL | got chocolate milk?. Ward unveiled his new REFUEL | got chocolate milk? "my After" national advertising campaign as well as an online documentary series that will follow his training and recovery journey toward conquering the IRONMAN® World Championship in Kailua-Kona, Hawai'i on October 12, 2013. Ward also introduced three everyday athletes chosen to join him on this epic life-changing journey.

"Playing football was tough but training for a 140.6-mile swim, bike and run is probably the biggest challenge of my life," said Ward, a 14-year pro football veteran and championship game MVP. "I've got a long road – and a lot of workouts to go through, but I want to prove that by training hard and refueling smarter with chocolate milk, I will become an IRONMAN triathlon finisher."

A Training and Recovery Journey to 'BECOME ONE'

In partnership with REFUEL | got chocolate milk?, Ward will undertake a training and recovery regimen with elite professional coaches and sports dietitians that will prepare him for the grueling race. His transformation from a grid iron athlete to IRONMAN triathlete will be captured in the new online documentary series "BECOME ONE," which debuts this week on www.gotchocolatemilk.com.

In "BECOME ONE," cameras will follow Ward and his fellow IRONMAN triathlon apprentices for seven months as they prepare for the biggest athletic challenges of their lives: a back-to-back 2.4-mile open water swim, 112-mile bike race, and full 26.2-mile marathon. The reality-style webisodes will document the highs and lows of their grueling training, spotlight the importance of their after-exercise routines and role that lowfat chocolate milk plays in helping their bodies recover after hard workouts; and inspire all athletes to break out of their comfort zone and prove that anything is possible.

Introducing Team "BECOME ONE"

Last fall, REFUEL | got chocolate milk? launched a nationwide search to find two "everyday athletes" to join Ward on this unforgettable training and recovery journey to "BECOME ONE." In addition, through its partnership with the Challenged Athletes Foundation® (CAF), REFUEL | got chocolate milk? also selected a challenged athlete to join the team to inspire others – disabled or able-bodied – to overcome adversities. The team includes:

  • Captain Eric McElvenny, USMC, 29, San Diego, CA – In December 2011, while serving in Afghanistan on his third deployment with the United States Marine Corps, McElvenny suffered the loss of his right leg below the knee in an IED explosion. With the support of CAF and their Operation Rebound program, he has used sports to help him recover and has since raced in two sprint distance triathlons using a prosthetic leg.
  • Chrisann Dalton, 39, Bedford, NH – Stay-at-home mom Dalton wants to prove to her kids that "If you want something in life, you go after it. You become your dream by wanting it more than anything that might get in your way." She has participated in sprint triathlons but never attempted anything on the scale of an IRONMAN triathlon.
  • Joshua Kalb, 24, Denver COA first-year medical student at Rocky Vista University, CO and a triathlon newcomer, Kalb wants to show his classmates and future patients that "Being healthy is a decision and that everyone can live a healthy lifestyle."

Ward and his fellow IRONMAN triathlon apprentices will be coached by eight-time IRONMAN World Championship winner Paula Newby-Fraser, plus a host of elite athletes and sports dietitians. Together they'll learn about the importance of post-exercise recovery and that what they do after strenuous exercise, such as refueling with chocolate milk – the Official Refuel Beverage of IRONMAN – can make a dramatic difference in how they feel and perform during their next workout. A growing body of published research suggests the nutrient profile of chocolate milk can help athletes recover after hard workouts so they can perform at their best during the next bout of exercise. For Ward and his fellow athletes, training and recovering effectively every day could mean the difference between crossing the finish line in Kona or "bonking out" somewhere along the 140.6-mile course.

"There's a reason that athletes of all types are turning to chocolate milk as an integral part of their post-workout nutrition," said Miranda Abney, Marketing Director of the Milk Processor Education Program, the group behind the 'got chocolate milk?' campaign. "To perform at your best, it's essential to take the time to refuel, recharge and get your body ready for the next challenge. Chocolate milk is an easy, effective and delicious way to do just that.  Hines and the Become One Team know chocolate milk will help them make every workout count as they work toward the starting line in Kona."

Hines Ward Unveils 'my After' Ad Campaign

At the Endurance LIVE awards gala, Ward provided a glimpse into his role in the popular "my After" campaign from REFUEL | got chocolate milk? The new advertising – which includes a 30-second television commercial and print advertisement – highlights chocolate milk as a cornerstone of Ward's after-workout routine as he trains for the IRONMAN World Championship. The ads are underscored with the tagline, "my After." 

Ward is the latest elite athlete to join the "my After" campaign, which debuted in 2012. To date, the campaign has featured a podium-topping team of athletes such as USA Basketball star Carmelo Anthony; five members of the 2012 USA Swimming Team; 2010 IRONMAN World Champion Mirinda Carfrae; three-time IRONMAN Champion Chris Lieto; and CAF challenged athlete Sarah Reinertsen, the first female leg amputee to finish the IRONMAN World Champion. The campaign has struck a chord with athletes by showcasing the personal post-exercise routines of elite competitors – and how their 'after' can make a dramatic difference in how they feel or perform in the next challenge.

The Science of Chocolate Milk

More and more elite athletes and coaches are recognizing the benefits of refueling with lowfat chocolate milk. Sports dietitian Leslie Bonci, reunited with Hines Ward for the "BECOME ONE" program after working with him and his former Pittsburgh teammates for years, makes chocolate milk a staple on her athletes' training menus. "Too many athletes overlook after-exercise recovery, which means they probably won't get the most out of their next workout," said Bonci. "Elite athletes have been refueling with chocolate milk for years because of its unique nutrient profile, plus it's so simple and it tastes great!" Chocolate milk has the right carb-to-protein ratio scientifically shown to help the body recover, high-quality protein to help repair muscles and fluids and electrolytes to replenish what's lost in sweat.

Follow Hines Ward's journey to "BECOME ONE," learn about the science behind the recovery benefits of chocolate milk, and check out exclusive training tips and videos at gotchocolatemilk.com. Join the conversation on Facebook/gotchocolatemilk and Twitter @gotchocomilk using #BecomeOne. Visit ironman.com to learn more about IRONMAN and the IRONMAN World Championship.

About the REFUEL | "got chocolate milk?™" Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the REFUEL | "got chocolate milk?™" Campaign, a multi-faceted program designed to educate athletes about the recovery benefits of lowfat chocolate milk after strenuous exercise.  Lowfat chocolate milk is simple, effective and scientifically shown to help refuel the body so athletes can perform at their best. It's a natural source of high-quality protein to build lean muscle; it has the right mix of protein and carbs to refuel exhausted muscles; plus fluids and a natural source of electrolytes to rehydrate and help replenish what's lost in sweat. For more information, go to www.gotchocolatemilk.com.

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world.  Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

About the Challenged Athletes Foundation

The Challenged Athletes Foundation® (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports.  CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life.  Since 1994, more than $40 million has been raised and almost 7,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF's outreach efforts reach another 60,000 individuals each year. Whether it's a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF's mission is clear:  give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love.  For more information, visit www.challengedathletes.org

SOURCE got chocolate milk?

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
“The age of the Internet of Things is upon us,” stated Thomas Svensson, senior vice-president and general manager EMEA, ThingWorx, “and working with forward-thinking companies, such as Elisa, enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.” ThingWorx, a PTC® (Nasdaq: PTC) business and Internet of Things (IoT) platform provider, announced on Monday that Elisa, Finnish provider of mobile and fixed broadband subscriptions, will deploy ThingWorx® platform technology to enable a new Elisa IoT service in Finland and Estonia.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...