Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Apigee Study: Mobile App Dependency High; Varies by Country

82% of Those Surveyed Can't Go a Day Without Critical Apps; 85% Admit They Would Rather Give Up Drinking Water Than Delete All of Their Mobile Apps; 18% of French Say They Couldn't Order Dinner Without an App

BARCELONA, SPAIN -- (Marketwire) -- 02/25/13 -- MOBILE WORLD CONGRESS -- Apigee, the API company, today announced the findings of its 2013 Mobile App Behavior survey of over 760 smartphone owners across France, Germany, Spain, the U.K. and U.S., conducted online in February by uSamp. The survey, which was aimed at revealing mobile app dependency, behavior and future desires across a variety of countries, found that fully 82% of those surveyed believe there are critical apps they can't go without for even a day, including email (57%), Facebook (41%) and alarm clock apps (31%). Spain ranked as the most app-reliant country with 93% saying they can't go one complete day; while half (50%) of U.S. residents saying they couldn't last just four hours without apps. And the amount of apps people say they use each day is significant: 72% say they use as many as 10 apps per day, and 2% in the global survey even claim they use more than 50 apps per day.

But the study probed deeper at the reactions people have when actually confronted with losing the apps they have come to rely on, and many people around the world report basic things they would be unable to do without apps, including:

  • Check email - 48%
  • Wake up in the morning - 32%
  • Feel happy - 23%
  • Navigate to work - 20%
  • Maintain my relationship - 19%
  • Find dates - 13%
  • Order dinner - 12%
  • Impress people - 10%

But the feeling of app dependency varies globally. Fully 18% of the French say they could not order dinner without an app, while people in America (16%) and the UK (8%) feel more app independent in that area. 23% in Spain say they couldn't find a date without apps, but only 5% of Americans believe they would lose this ability. On giving up apps forever, 85% admit they would actually rather give up drinking water than delete all of their apps, while a further 9% say it would be easier for them to invent a new source of energy than delete all of the apps on their smartphones.

A look at global behavior around the usage of apps revealed variations on opinions of children with smartphones, drivers and mobile platform loyalty.

When asked the age at which it's appropriate for a child to receive their first smartphone, 75% say somewhere between the ages of 12 and 16. However, 2% of Germans say a one-year-old child should have a smartphone, 8% of Americans say the right age is 10, and 6% of people in the U.S. and Spain say parents should wait until kids reach the age of 18 before giving them their first smartphone.

53% of drivers across the world admit to using apps on their smartphone while behind the wheel. Some countries have made more headway than others at curbing this behavior, but the numbers of respondents saying they do this is consistently high: Germany (64%), France (61%), Spain (56%), U.S. (49%) and UK (30%).

Interestingly, "pride" emerged as the top reason that people stay with the mobile platform of their choice. Americans emerged as the most proud of their chosen operating system at a surprising 37%. However, overall iPhone, Android, Blackberry and Windows users say it's pride that keeps them from switching (29%), followed by:

  • Lack of apps on other platforms - 24%
  • Lack of desire to learn a new type of phone - 23%
  • Fear of needing to re-enter all contacts and phone numbers - 22%

Looking ahead, the number one app capability that respondents wish they had is remote control of things in the home, such as lights, air conditioning, locks and garage doors (46%), followed by:

  • Tracking energy usage in the home - 38%
  • Remote car start - 34%
  • Apps that can charge purchases directly to a mobile phone bill - 21%

Americans' desire for remote control of the home was the strongest at 61%, while Germany and France only clocked in at 34%.

"The findings of the study show that people all over the world are becoming increasingly intertwined with their mobile apps and are demanding more from them," said Chet Kapoor, Apigee CEO. "Apps are becoming transformative to everything we do, but an app is only as good as its APIs. Apigee's API platform helps build powerful digital ecosystems that let us all shop, communicate and connect through apps on trillions of mobile devices."

Kapoor will be participating in a keynote address, "Mobile as a Platform for Innovation," at Mobile World Congress this week on Thursday, February 28 at 9:30am.

About Apigee

Apigee is the leading provider of API technology and services for enterprises and developers. Hundreds of companies including Walgreens, Bechtel, eBay, Pearson, and Gilt Groupe as well as tens of thousands of developers use Apigee to simplify the delivery, management and analysis of APIs and apps. Apigee's global headquarters are in Palo Alto, California, and it also has offices in Austin, Texas; Bangalore, India and London. Learn more at www.apigee.com.

Survey Methodology

The survey was conducted by uSamp (uSamp.com), the Answer Network, a premier provider of technology and survey respondents used to obtain consumer and business insights. The survey was conducted online in February 2013 on behalf of Apigee and asked 762 respondents across the U.S., UK, Germany, France and Spain to provide insight, preferences and feedback on the subject of mobile apps.

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2237771

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...