WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 02/28/13 -- Snipp Interactive Inc. (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), is proud to announce the launch of SnippCheck (http://www.snippcheck.com), the newest solution in its MobilizeMe toolbox.

SnippCheck uses its image recognition technology, sophisticated algorithms and fraud detection to validate the authenticity of pictures submitted by customers through their mobile phone. For the first time, brands can set up programs that enable their customers to simply send a picture of their purchase receipts to receive coupons, participate in contests, collect loyalty points, unlock rewards or receive rebates. No longer does a brand require an army of people manually validating a proof of purchase received by regular mail!

SnippCheck transforms multiple industries. For example the traditional mail-in rebate industry, which returned over $8 billion to American households alone last year, can run smoother as Snipp's solution requires no point-of-sale integration, works across retailers, on all phones and in real time if required.

By creating entirely mobile workflows for product and receipt processing, SnippCheck helps brands lower their costs of such programs by at least 50% and allows for customers to receive their rebates or rewards on a pre-determined schedule versus the industry standard 6-8 weeks.

After great success and press from the pilot campaign with ARM & HAMMER, Snipp looks to continue to grow the solution to meet the needs of its ever-growing client list. The team has a number of exciting campaigns coming through the pipeline.

Snipp CEO and co-founder Atul Sabharwal said, "SnippCheck is a revolutionary new solution that is taking the shopper marketing industry by storm. It not only is more cost-effective for brands given our unique "Pay-Per-Snipp" pricing model based on user participation, but it is easier for consumers to participate in these programs because all it takes is a camera enabled phone. We have leading brands nationwide in discussions with us today to run programs via SnippCheck."

Visit http://www.snippcheck.com to learn more about this revolutionary mobile solution.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

--  Response: Mobile activations that make offline campaigns more
    interactive. 
--  Infrastructure: Tools to create scalable mobile destinations and
    experiences. 
--  Validation: Mobile workflows to validate purchases and other customer
    actions. 

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward- looking statements and information. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward- looking statements and information.

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Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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