Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

MKTG INC Named Global 'Integrated Campaign' Winner at Diageo's Marketing Brilliance Awards

LONDON -- (Marketwire) -- 02/28/13 -- MKTG INC (OTCBB: MKTG) has been honoured as a global winner at Diageo's Marketing Brilliance Awards. MKTG INC, in partnership with Anomaly, Taylor PR, Carat, Colangelo and Landor Associates, won in the category of Best Integrated Campaign for the launch of Captain Morgan's 'Life, Love & Loot' campaign. Now in its fourth year, the Marketing Brilliance Awards celebrate the outstanding work created and executed by the marketing agencies Diageo works with across its global network.

This year's winning work was as diverse as it was exciting, from truly engaging responsible drinking campaigns to awe inspiring voyages across the oceans. Each of these 'gold standard' campaigns helped Diageo connect with consumers in increasingly innovative ways, providing stimulating content across a wide variety of media channels.

For the 'Live, Love & Loot' campaign, MKTG INC worked with several agency partners to create a multichannel campaign that told the story of the real Captain Henry Morgan. By focusing on the aspect of storytelling through an integrated 12-month program that spanned broadcast, interactive, social and gaming platforms and leveraging unique brand assets, this campaign successfully reinvented Captain Morgan for the drinker of today and increased momentum in brand perception which carried through to sales.

"The Captain had been a fixture in the on-premise for years but to truly integrate the campaign and maintain the integrity of the real Captain that was now being depicted in advertising we agreed that we had to make a bold move and remove him from our in-bar consumer activation," said Tom Tromba, SVP Client Services, East at MKTG INC. "The new storytelling approach has been well received across a broader range of accounts and consumers and we look forward to the continued success of the Life, Love & Loot campaign."

Andy Fennell, Chief Marketing Officer Diageo, commented, "Congratulations to all of our Marketing Brilliance Award winners. I want to thank the agency teams for pushing hard to deliver brilliant work. The quality of the winning submissions shows that we have raised the bar, both in terms of core creative ideas and in particular with standards of execution. I hope to see more and more of our campaigns, people and agencies shooting for a ten as we aim for faster growth."

The final winners as announced at the ceremony in London tonight are the following:

  • Category: Responsible Drinking Campaign
    • Winning agency: FoxP2
    • Campaign: 'Drive Dry' (Africa)

  • Category: Design & Gifting
    • Winning agencies: invigor8tion and Raison Pure
    • Campaign: Diamond Jubilee by Johnnie Walker & Son's (Global)

  • Category: Bought
    • Winning agency: Neogama-BBH
    • Campaign: Johnnie Walker 'Rock' TV Campaign (LatAm)

  • Category: Owned
    • Winning agencies: Brain Juice Group
    • Campaign: Bushmills Facebook Program Poland (Eastern Europe)

  • Category: Owned
    • Winning agencies: Praekelt, BCL, Carberry Communications, Endemol
    • Campaign: Guinness Football Challenge (Africa)

  • Category: Earned
    • Winning agencies: Mindshare, Advocate, The Newtons
    • Campaign: Johnnie Walker 'Keep Walking Greece' (Western Europe)

  • Category: Innovation
    • Winning agencies: Bloom, The Hardy Boys
    • Campaign: 'Snapp' launch (Africa)

  • Category: Innovation
    • Winning agency: Barker Grey
    • Campaign: 'Bundaberg Master Distillers Launch' (Asia Pacific)

  • Category: Innovation
    • Winning agencies: Landor and JWT
    • Campaign: Smirnoff 'Whipped & Fluffed' product launch (North America)

  • Category: Integrated category regional winner
    • Winning agency partners: Anomaly, Taylor PR, Landor, MKTG, Carat and Colangelo
    • Campaign: Captain Morgan Launch of 'Life, Love & Loot' Campaign (North America)

  • Category: Entrepreneur
    • Winning agency partners: Carat, Story PR, KK Outlet
    • Campaign: Talisker Atlantic Challenge (Western Europe)

  • Category: Category Development - Off Trade
    • Winning agency: LOVE
    • Campaign: Whisky Category Father's Day - 'Raise a Glass to Your Dad' 360 Campaign

  • Category: Category Development - On Trade
    • Winning agency: TMW
    • Campaign: Gordon's Elderflower (Western Europe)

  • Category: Special marketing leadership team award
    • Winning agency partners: Edelman, Precious, Asylum
    • Campaign: Johnnie Walker & Son's Voyager program (Asia Pacific)

  • Best mobile campaign
    • Winning agency: Anomaly
    • Campaign: Captain Morgan

  • Best on trade design
    • Winning partner: Conran Design
    • Campaign: Gordons Ten Green Bottles

About the Marketing Brilliance Awards
In November 2012, Diageo's Global Marketing Leadership Team met to review the output from its agencies, the objective being to select agencies that had delivered excellence in terms of brilliant thinking, execution and client service throughout 2012 in eight different categories, as noted below. In addition it highlighted the Talisker Atlantic Challenge for a special recognition Entrepreneur award.

  • Best integrated campaign
    Best example of a fully integrated campaign (engagement platform) across multiple channels, that motivates and engages consumers at all touch points and builds affinity and loyalty for the brand.
  • Bought
    Best example of the creation/and or execution of an interruption activity (could be TV, press, outdoor, display in Duty Free/On or Off trade) that appropriately changes consumer brand perception.
  • Owned
    Best example of the creation/and or execution of a media asset (Website, Mobile, YouTube, Email, Facebook page, Event/Sponsorship, TV programme) created for a brand that encourages consumer participation with the brand, changes brand perception, builds affinity and loyalty.
  • Earned
    Best example of the creation/and or execution of a 'conversation' created and managed in the media (on and off line) that engages and excites the consumer to participate with a brand engagement platform or campaign.
  • Promotions & Events
    Best brand conversion driving programme in our customers (On or Off trade/Duty Free) with a shift in emphasis towards commercial creativity and category growth.
  • Innovation
    Best Innovation pack design, or innovation programme developed by an agency to support an innovation, with proven results.
  • Design & Gifting
    Best example of a brand redesign, up-charge gift, VAP design, or retail display in the on or off trade (or Duty Free).
  • Responsible Drinking Campaign
    Best example of a Responsible Drinking campaign in any media that engages and motivates participation.
  • Category Development - ON Trade
    Best execution in raising the retail experience for our categories or brands in the on trade. (This award can include work from raising the quality and creativity of merchandising visibility for our categories to elevating the consumer experience through on trade transformations).
  • Category Development - OFF Trade
    The best execution in raising the retail experience for our categories or brands in the off trade. (This award can include work from raising the quality and creativity of merchandising visibility for our categories to elevating the shopping experience through whole store transformations).
  • Mobile
    Best example of a brand or category mobile phone and/tablet device activity, delivered through social or mobile networks, e-commerce, search, content and ads.
  • Entrepreneur
    Best example of a brand team maximising value from a limited budget.
  • Special marketing leadership team award
    An activity, campaign or program singled out for special recognition for courage and daring and challenging convention.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.

MKTG INC is a marketing services agency that builds national and local communities around brands by engaging consumers through experiential, digital and social media. We're uniquely designed to scale and reach impassioned audiences around the world, as well as in their own backyards. Headquartered in New York, with offices in Cincinnati, Chicago, London, Los Angeles and San Francisco, we have over 6,500 full-time brand ambassadors, 42 field offices, and produce over 70,000 brand experiences each year.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...