Click here to close now.

Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

MKTG INC Named Global 'Integrated Campaign' Winner at Diageo's Marketing Brilliance Awards

LONDON -- (Marketwire) -- 02/28/13 -- MKTG INC (OTCBB: MKTG) has been honoured as a global winner at Diageo's Marketing Brilliance Awards. MKTG INC, in partnership with Anomaly, Taylor PR, Carat, Colangelo and Landor Associates, won in the category of Best Integrated Campaign for the launch of Captain Morgan's 'Life, Love & Loot' campaign. Now in its fourth year, the Marketing Brilliance Awards celebrate the outstanding work created and executed by the marketing agencies Diageo works with across its global network.

This year's winning work was as diverse as it was exciting, from truly engaging responsible drinking campaigns to awe inspiring voyages across the oceans. Each of these 'gold standard' campaigns helped Diageo connect with consumers in increasingly innovative ways, providing stimulating content across a wide variety of media channels.

For the 'Live, Love & Loot' campaign, MKTG INC worked with several agency partners to create a multichannel campaign that told the story of the real Captain Henry Morgan. By focusing on the aspect of storytelling through an integrated 12-month program that spanned broadcast, interactive, social and gaming platforms and leveraging unique brand assets, this campaign successfully reinvented Captain Morgan for the drinker of today and increased momentum in brand perception which carried through to sales.

"The Captain had been a fixture in the on-premise for years but to truly integrate the campaign and maintain the integrity of the real Captain that was now being depicted in advertising we agreed that we had to make a bold move and remove him from our in-bar consumer activation," said Tom Tromba, SVP Client Services, East at MKTG INC. "The new storytelling approach has been well received across a broader range of accounts and consumers and we look forward to the continued success of the Life, Love & Loot campaign."

Andy Fennell, Chief Marketing Officer Diageo, commented, "Congratulations to all of our Marketing Brilliance Award winners. I want to thank the agency teams for pushing hard to deliver brilliant work. The quality of the winning submissions shows that we have raised the bar, both in terms of core creative ideas and in particular with standards of execution. I hope to see more and more of our campaigns, people and agencies shooting for a ten as we aim for faster growth."

The final winners as announced at the ceremony in London tonight are the following:

  • Category: Responsible Drinking Campaign
    • Winning agency: FoxP2
    • Campaign: 'Drive Dry' (Africa)

  • Category: Design & Gifting
    • Winning agencies: invigor8tion and Raison Pure
    • Campaign: Diamond Jubilee by Johnnie Walker & Son's (Global)

  • Category: Bought
    • Winning agency: Neogama-BBH
    • Campaign: Johnnie Walker 'Rock' TV Campaign (LatAm)

  • Category: Owned
    • Winning agencies: Brain Juice Group
    • Campaign: Bushmills Facebook Program Poland (Eastern Europe)

  • Category: Owned
    • Winning agencies: Praekelt, BCL, Carberry Communications, Endemol
    • Campaign: Guinness Football Challenge (Africa)

  • Category: Earned
    • Winning agencies: Mindshare, Advocate, The Newtons
    • Campaign: Johnnie Walker 'Keep Walking Greece' (Western Europe)

  • Category: Innovation
    • Winning agencies: Bloom, The Hardy Boys
    • Campaign: 'Snapp' launch (Africa)

  • Category: Innovation
    • Winning agency: Barker Grey
    • Campaign: 'Bundaberg Master Distillers Launch' (Asia Pacific)

  • Category: Innovation
    • Winning agencies: Landor and JWT
    • Campaign: Smirnoff 'Whipped & Fluffed' product launch (North America)

  • Category: Integrated category regional winner
    • Winning agency partners: Anomaly, Taylor PR, Landor, MKTG, Carat and Colangelo
    • Campaign: Captain Morgan Launch of 'Life, Love & Loot' Campaign (North America)

  • Category: Entrepreneur
    • Winning agency partners: Carat, Story PR, KK Outlet
    • Campaign: Talisker Atlantic Challenge (Western Europe)

  • Category: Category Development - Off Trade
    • Winning agency: LOVE
    • Campaign: Whisky Category Father's Day - 'Raise a Glass to Your Dad' 360 Campaign

  • Category: Category Development - On Trade
    • Winning agency: TMW
    • Campaign: Gordon's Elderflower (Western Europe)

  • Category: Special marketing leadership team award
    • Winning agency partners: Edelman, Precious, Asylum
    • Campaign: Johnnie Walker & Son's Voyager program (Asia Pacific)

  • Best mobile campaign
    • Winning agency: Anomaly
    • Campaign: Captain Morgan

  • Best on trade design
    • Winning partner: Conran Design
    • Campaign: Gordons Ten Green Bottles

About the Marketing Brilliance Awards
In November 2012, Diageo's Global Marketing Leadership Team met to review the output from its agencies, the objective being to select agencies that had delivered excellence in terms of brilliant thinking, execution and client service throughout 2012 in eight different categories, as noted below. In addition it highlighted the Talisker Atlantic Challenge for a special recognition Entrepreneur award.

  • Best integrated campaign
    Best example of a fully integrated campaign (engagement platform) across multiple channels, that motivates and engages consumers at all touch points and builds affinity and loyalty for the brand.
  • Bought
    Best example of the creation/and or execution of an interruption activity (could be TV, press, outdoor, display in Duty Free/On or Off trade) that appropriately changes consumer brand perception.
  • Owned
    Best example of the creation/and or execution of a media asset (Website, Mobile, YouTube, Email, Facebook page, Event/Sponsorship, TV programme) created for a brand that encourages consumer participation with the brand, changes brand perception, builds affinity and loyalty.
  • Earned
    Best example of the creation/and or execution of a 'conversation' created and managed in the media (on and off line) that engages and excites the consumer to participate with a brand engagement platform or campaign.
  • Promotions & Events
    Best brand conversion driving programme in our customers (On or Off trade/Duty Free) with a shift in emphasis towards commercial creativity and category growth.
  • Innovation
    Best Innovation pack design, or innovation programme developed by an agency to support an innovation, with proven results.
  • Design & Gifting
    Best example of a brand redesign, up-charge gift, VAP design, or retail display in the on or off trade (or Duty Free).
  • Responsible Drinking Campaign
    Best example of a Responsible Drinking campaign in any media that engages and motivates participation.
  • Category Development - ON Trade
    Best execution in raising the retail experience for our categories or brands in the on trade. (This award can include work from raising the quality and creativity of merchandising visibility for our categories to elevating the consumer experience through on trade transformations).
  • Category Development - OFF Trade
    The best execution in raising the retail experience for our categories or brands in the off trade. (This award can include work from raising the quality and creativity of merchandising visibility for our categories to elevating the shopping experience through whole store transformations).
  • Mobile
    Best example of a brand or category mobile phone and/tablet device activity, delivered through social or mobile networks, e-commerce, search, content and ads.
  • Entrepreneur
    Best example of a brand team maximising value from a limited budget.
  • Special marketing leadership team award
    An activity, campaign or program singled out for special recognition for courage and daring and challenging convention.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.

MKTG INC is a marketing services agency that builds national and local communities around brands by engaging consumers through experiential, digital and social media. We're uniquely designed to scale and reach impassioned audiences around the world, as well as in their own backyards. Headquartered in New York, with offices in Cincinnati, Chicago, London, Los Angeles and San Francisco, we have over 6,500 full-time brand ambassadors, 42 field offices, and produce over 70,000 brand experiences each year.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be