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Intel's Likely Response to AMD-ATI

Graphics chip maven Jon Peddie figures Intel is going to build a GPU in response to the AMD-ATI tie-up
By Open Source News
Article Rating:
August 11, 2006 03:15 PM EDT
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 7,756
Graphics chip maven Jon Peddie figures Intel is going to build a GPU in response to the AMD-ATI tie-up, which he says threatens Intel across a broader front than anything AMD has ever be able to manage before.

The ATI acquisition will let AMD offer OEMs more one-stop shopping and a greater chance of cutting their procurement costs. Seems they're all determined to bring costs down anywhere from 3%-10% a year.

Anyway, Peddie says it could take Intel over a year to produce a GPU, but that there have been rumors circulating since May about Intel having such an in-house project and that it really doesn't have any other viable options.

He also says that Intel can't match AMD's proposed integrated CPU-GPU - described as a cost-reducing approach for value and lower-end mainstream chips - until it gets itself a CPU with an internal memory manager like AMD's, which it is also supposed to be working on.

Peddie thinks the SEC could delay ATI's merger into AMD if it gets to poking around the spike in ATI's share price after the AMD deal was leaked but before it was officially announced.

This story was originally published in Client/Server News.

Published August 11, 2006 – Reads 7,756
Copyright © 2006 SYS-CON Media, Inc. — All Rights Reserved.
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SYS-CON Belgium News Desk 08/11/06 03:42:23 PM EDT

Graphics chip maven Jon Peddie figures Intel is going to build a GPU in response to the AMD-ATI tie-up, which he says threatens Intel across a broader front than anything AMD has ever be able to manage before. The ATI acquisition will let AMD offer OEMs more one-stop shopping and a greater chance of cutting their procurement costs. Seems they're all determined to bring costs down anywhere from 3%-10% a year.