Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Emerging 'Haggling Class' Overcome Money Taboos to Negotiate in the High Street

LONDON, December 27, 2013 /PRNewswire/ --



As Brits hit the high street for post Christmas sales, new research has revealed an emerging 'haggling class' - a demographic of savvy shoppers, willing to negotiate on price throughout the year.

Where once traditional British reserve would have considered talking about money a taboo, 1 in 10 (10.3 per cent) Brits have driven a better deal in the last month alone.  Over the course of a year, this clued-up clan claim to have saved an average of £1,347.19.   The most popular item to haggle was a car, followed by an entertainment package, holiday, mobile phone plan, and house, respectively.

The study of 2,000 consumers by car buying service webuyanycar.com shows the penny-wise middle classes are the most eager to barter down for the best deal.  One in three earners (29 per cent) bringing home £30,000 - £60,000 a year have bartered in the last month, with the average individual in the 'haggler class' earning £40,843 per year.

In the much smaller bracket of top earners pulling in £60,000 plus, driving a bargain is more of an established fact of life, with 39 per cent of the monetary elite admitting to getting money off purchases.

Britain's hagglers are most likely to be located in Gloucester, where the average yearly savings negotiated are five times more than the national average at £6,683.75.  Newcastle and Southampton rank respective second and third.

The average age of the best bargainers is 52 with men and women equally as likely to be active in driving down prices wherever they can.

A clear sign of the times, 62.6 per cent felt compelled to negotiate because of the cost of living.  A quarter (24.4 per cent) of those surveyed also attributed their negotiation prowess to trips abroad, while 64.4 per cent liked the financial 'rush' of getting money off.

Yet while this emerging haggling class is making big savings, 89.7 per cent of Brits are still failing to barter a better price on a regular basis.

This is despite Brits realising that certain products are overpriced in anticipation of negotiation.  For example 77.0 per cent of the 2,000 consumers interviewed felt car dealers up-weighted the ticket price for that reason.

This January, webuyanycar.com is arming consumers with the negotiation skills they need to secure the price they deserve, empowering through the 'Negotiation Academy' - a series of live events and web-based resources available at http://www.webuyanycar.com/academy.

Richard Evans, webuyanycar.com comments: "It's inspiring to see Brits finally shake off the shackles of the time-honoured financial stiff upper lip and begin to negotiate for the bargains there to be had.  However this haggling class is still in the minority.  Armed with a few basic skills, the 90 per cent currently struggling, can be transformed into savvy shoppers saving the equivalent of 5% of the average worker's £27,000 pay each year."

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...