Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Emerging 'Haggling Class' Overcome Money Taboos to Negotiate in the High Street

LONDON, December 27, 2013 /PRNewswire/ --



As Brits hit the high street for post Christmas sales, new research has revealed an emerging 'haggling class' - a demographic of savvy shoppers, willing to negotiate on price throughout the year.

Where once traditional British reserve would have considered talking about money a taboo, 1 in 10 (10.3 per cent) Brits have driven a better deal in the last month alone.  Over the course of a year, this clued-up clan claim to have saved an average of £1,347.19.   The most popular item to haggle was a car, followed by an entertainment package, holiday, mobile phone plan, and house, respectively.

The study of 2,000 consumers by car buying service webuyanycar.com shows the penny-wise middle classes are the most eager to barter down for the best deal.  One in three earners (29 per cent) bringing home £30,000 - £60,000 a year have bartered in the last month, with the average individual in the 'haggler class' earning £40,843 per year.

In the much smaller bracket of top earners pulling in £60,000 plus, driving a bargain is more of an established fact of life, with 39 per cent of the monetary elite admitting to getting money off purchases.

Britain's hagglers are most likely to be located in Gloucester, where the average yearly savings negotiated are five times more than the national average at £6,683.75.  Newcastle and Southampton rank respective second and third.

The average age of the best bargainers is 52 with men and women equally as likely to be active in driving down prices wherever they can.

A clear sign of the times, 62.6 per cent felt compelled to negotiate because of the cost of living.  A quarter (24.4 per cent) of those surveyed also attributed their negotiation prowess to trips abroad, while 64.4 per cent liked the financial 'rush' of getting money off.

Yet while this emerging haggling class is making big savings, 89.7 per cent of Brits are still failing to barter a better price on a regular basis.

This is despite Brits realising that certain products are overpriced in anticipation of negotiation.  For example 77.0 per cent of the 2,000 consumers interviewed felt car dealers up-weighted the ticket price for that reason.

This January, webuyanycar.com is arming consumers with the negotiation skills they need to secure the price they deserve, empowering through the 'Negotiation Academy' - a series of live events and web-based resources available at http://www.webuyanycar.com/academy.

Richard Evans, webuyanycar.com comments: "It's inspiring to see Brits finally shake off the shackles of the time-honoured financial stiff upper lip and begin to negotiate for the bargains there to be had.  However this haggling class is still in the minority.  Armed with a few basic skills, the 90 per cent currently struggling, can be transformed into savvy shoppers saving the equivalent of 5% of the average worker's £27,000 pay each year."

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility.
Today's workforce is trading their cubicles and corporate desktops in favor of an any-location, any-device work style. And as digital natives make up more and more of the modern workforce, the appetite for user-friendly, cloud-based services grows. The center of work is shifting to the user and to the cloud. But managing a proliferation of SaaS, web, and mobile apps running on any number of clouds and devices is unwieldy and increases security risks. Steve Wilson, Citrix Vice President of Cloud,...