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China Gaming End-User Survey, 2013

LONDON, Feb. 3, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

China Gaming End-User Survey, 2013

This IDC study features a detailed investigation and analysis on the end users of the Chinese game industry in 2012. First, the development background and basic environment of Chinese game industry is summarized. Second, the types and distribution of Chinese game users are studied. Third, an in-depth analysis on Chinese game user groups is conducted from areas including user scale, demographic characteristics, game preference, and behavior. Fourth, an investigation is conducted on the end users of several important segmented markets including online games, web games, PC games, and mobile phone games. Finally, study conclusions and recommendations are proposed.

This IDC study provides a detailed investigation and analysis on the end users of the Chinese game industry in 2012. First, the development background and basic environment of Chinese game industry is summarized; second, the types and distribution of Chinese game users are studied; third, in-depth analysis on Chinese game user groups is conducted from the areas including user scale, demographic characteristics, game preference, and behavior; fourth, an investigation is conducted on the end users of several important segmented markets including online games, web games, PC games and mobile phone games; and finally, study conclusions and recommendations are proposed.

"In 2012, the actual sales revenue of China's game market reached RMB 60.28 billion, up by 35.1% from 2011. Of that, the actual sales revenue of online game market reached RMB 56.94 billion, up by 32.9% from 2011. IDC believes that the rapid development of the web games and mobile phone online games market has offered new stimulus to the growth of China's online game industry. Coupled with the continued development of large cultural industry, the online game industry will grow into a large market, exceeding RMB 100 billion RMB in the next five years," says Zhang Yanan, senior analyst, IDC China Industry Research and Consulting Services.

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Background on the Growth of the Chinese Game Market

The Growth of Chinese Internet Users

Growth in Chinese Broadband Users and Forecast

Types of Chinese Game Users

Percentage of Internet Users That Play Online Games

Type of Games Played by Chinese Game Users

Type of Games Played by Chinese Game Users

Analysis of Chinese Online Game User Groups

Size of Chinese Online Game Users and Forecast

Size of Chinese Online Game Users

Size of Paying Chinese Online Game Users

Chinese Game User Demographics

Gender Structure

Age Structure

Educational Background Structure

Income Structure

Chinese Web Game User Game Type Preference Analysis

Types of Games Played by Chinese Web Game Users

Type of Online Games Mainly Played by Users Over the Past Month

Main Game Types That Chinese Online Game Users Plan to Play in 2013

Image Formats in Games Played by Chinese Online Game Users in the Past Month

Style of Games Played by Chinese Online Game Users in the Last Month

Nationalities of Game Developers Played by Chinese Online Game Users in the Last Month

Behavior Analysis of Chinese Large-Scale Online Game Users

User History

Places Where Users Play Online Games

Channels for Users to Obtain Materials on New Games

Number of Online Games That Users Play Simultaneously

Duration of Single Online Game Play

Weekly Frequency of Online Game Playing

Average Weekly Online Game Playing Time

Paying Method Adoption

Average Monthly Spending of Time-Based Game Users

Average Monthly Spending of Users Paying for Tools

Why Users Pay for Games

Most Commonly Used Channels for Buying Time Cards

Network Channels Time Card Purchasing

Network Channels for Prop Purchasing

Use of Voice Communication Tool in Games

Analysis Web Game User Behavior

Types of Web Games Played in 2012

Types of Web Games Played by Users in the Past Month

Main Web Game Types That Users Plan to Play in 2013

Costs for Web Game Users

Social Game Platforms

Analysis Mobile Phone Game User Behavior

Mobile Phone Game User Operating Systems

Type of Games Played by Mobile Phone Game Users

Type of Games Most Commonly Played by Mobile Phone Game Users

Main Channels for Accessing Mobile Phone Games

Average Mobile Phone Game User Monthly Spending

Analysis of PC Stand-Alone Game User Behavior

Types of Games Played by PC Stand-Alone Game Users

Main Type of Games Played by PC Stand-Alone Game Users in the Past Month

Main Game Types That PC Stand-Alone Game Users Plan to Play in 2013

Future Outlook

Impact on the Game Market

Essential Guidance

Suggestions for Large-Scale Online Game Operators

Suggestions for Large-Scale Online Game Developers

Suggestions for Small and Medium-Sized Development Teams

Learn More

Related Research

Definitions

Definition of Electronic Games

Classification of Electronic Games

Definition and Classification of PC Game

Definition and Classification of Mobile Phone Games

Definition and Classification of Games in Dedicated Gaming Devices

Definition of Various Aspects of the Game Industry Chain

Synopsis

Table: Gender Distribution of China's Game Users, 2012 (%)

Table: Age Distribution of China's Game Users, 2012 (%)

Table: Education Degree Distribution of China's Game Users, 2012 (%)

Table: Income Distribution of China's Game Users, 2012 (%)

Figure: China Internet User' Population Size and Growth, 2011-2017

Figure: Internet Penetration Rate in China by Province, 2012

Figure: China Broadband Users' Population Size and Growth Rate, 2011-2017

Figure: Proportion of China's Internet Users That Played Games Over the Last Year, 2012

Figure: Game Types Played by Chinese Game Players, 2012

Figure: Major Game Types Played by Chinese Game Players, 2012

Figure: Game Types Played by Chinese Online Game Players Over the Last Year, 2012

Figure: Major Game Types Played by Chinese Massive Online Game Players Over the Last Month, 2012

Figure: Major Game Types That Chinese Online Game Players Plan to Play in 2013

Figure: Image Form of Games Played by Chinese Online Game Players Over the Last Month, 2012

Figure: Art Style of Games Played by Chinese Online Game Players Over the Last Month, 2012

Figure: Developers of Games Played by Chinese Online Game Players Over the Last Month, 2012

Figure: Playing History of Chinese Massive Online Game Players, 2012

Figure: Major Places of Chinese Massive Online Game Players Played Online Games, 2012

Figure: Major Channels for Chinese Massive Online Game Players Obtaining New Games Information,2012

Figure: Number of Online Games Played Simultaneous by Chinese Massive Online Game Players, 2012

Figure: Duration of Chinese Massive Online Game Players Playing One Single Online Game, 2012

Figure: Frequency of Chinese Massive Online Game Players Playing Online Games Every Week, 2012

Figure: Time Spent by Chinese Massive Online Game Players Playing Online Games Every Week, 2012

Figure: Payment Models of Chinese Massive Online Game Players, 2012

Figure: Average Monthly Spending of Chinese Massive Game Players on Time-based Games via Point Card, 2012

Figure: Average Monthly Spending of Chinese Massive Game Players on Item-based Games, 2012

Figure: The Purpose of Chinese Massive Online Game Players Paid for Games, 2012

Figure: Channels of Chinese Massive Online Game Players Purchased Point Cards, 2012

Figure: Online Channels Used by Chinese Massive Online Game Players to Purchase Point Cards, 2012

Figure: Online Channels Used by Chinese Massive Online Game Players Purchased Items, 2012

Figure: Team Voice Chat Software Used in Game by Chinese Massive Online Game Players, 2012

Figure: Types of Web Game Played by Chinese Web Game Players, 2012

Figure: Major Web Game Types Played by Chinese Players Over the Last Month, 2012

Figure: Major Web Game Types Chinese Players Plan to Play in 2013

Figure: Monthly Spending of Chinese Web Game Players, 2012

Figure: Major Game Platforms Chose by Chinese Game Players Over the Last Half Year, 2012

Figure: Chinese Mobile Game Player Mobile Operating Systems, 2012

Figure: Mobile Game Types Played by Chinese Mobile Game Players, 2012

Figure: Major Mobile Game Types Played by Chinese Mobile Game Players Over the Last Year, 2012

Figure: Major Channels Used by Chinese Mobile Game Players to Obtain Games, 2012

Figure: Monthly Spending of Chinese Mobile Game Players, 2012

Figure: Game Types Played by Chinese Local PC Game Players, 2012

Figure: Major Game Types Played by Chinese Local PC Game Players Over the Last Month, 2012

Figure: Major Game Types Chinese Local PC Game Players Plan to Play in 2013

Read the full report:
China Gaming End-User Survey, 2013
http://www.reportbuyer.com/consumer_goods_retail/toys_games/china_gaming_end_user_survey_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=NoCategory

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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