Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

Blog Feed Post

The Future is Wireless: 72% of Brits expect to own a wireless accessory by 2016

Bluetooth Special Interest Group survey finds UK consumers recognise wireless connectivity has the potential to simplify their lives

London, UK - 11th July 2014 - Brits are embracing wireless connectivity with 60% currently owning a wireless connected accessory, including keyboards, health and fitness monitors and smart home devices, according to research commissioned by Bluetooth Special Interest Group (SIG). The survey, which looked at the devices UK consumers want and their future connectivity expectations, found this is only set to grow, with 72% expecting to own a wireless connected accessory by 2016.

These findings were in agreement with industry experts surveyed at this year's Bluetooth World. Both predict that wearable technology devices, such as smart watches, smart eyewear and fitness monitors, will see the biggest growth in consumer demand of all wireless devices in the next year. This was followed closely by smart home devices, including smart light bulbs and temperature sensors. With over half (53%) of those surveyed saying they would like to be able to control appliances in their home directly from their smartphone in the future, smart home solutions look set to see significant growth in the next few years.

"Brits are latching on big time to the many benefits of a wireless connected world," said futurologist Dr. James Bellini. "This new era of 'mobile-cloud' is driving a revolution in how we live, work, consume and socialise. Above all, the years ahead will see a 'smart' revolution, with the Internet of Things and wireless technologies offering limitless possibilities in how we run our homes, neighbourhoods, even entire cities."

As the Internet of Things continues to mature wireless technology will become increasingly ubiquitous with 73% of consumers anticipating that the amount of things they do and control wirelessly will increase in the next five years. For those looking to invest in a device the most important factors when considering which one to buy* are the device being simple to use (54%), it connecting easily and quickly with a smartphone or PC without repeatedly having to reconnect (44%) and delivering information that's truly useful (38%).

"It's clear that consumers are seeing the benefit that wireless accessories of all types can bring them, with over half (58%) stating that connected devices could make the things they do every day quicker and easier," said Suke Jawanda, Bluetooth SIG CMO. "But they also want devices that work seamlessly with their smartphones and tablets, are easy to use and provide them with the data they want. Bluetooth® Smart technology is built into practically every smartphone, tablet and PC on the market which means enabled accessories 'just work' with the devices they already own. And by connecting devices and mobile applications it can deliver information that's truly useful. The technology also offers a simple pairing process and will automatically reconnect - so users looking to buy a wireless accessory know if its Bluetooth Smart enabled they'll get a simple user experience."

Key stats at a glance

  • 60% currently own a wireless connected accessory and 72% expect to own one by 2016
  • 68% believe that within five years it will become the norm for everyone to own at least one wireless connected device that's not a smartphone or tablet
  • 58% think connected devices could make the things they do every day quicker and easier
  • 39% believe wearable tech will see the biggest growth in the next twelve months followed by smart home devices (24%)
  • 53% would like to be able to control appliances in their home directly from their smartphone
  • 73% anticipate the amount of things they do and control wirelessly will increase in the next five years

Notes to editors

  • Consumer research results are taken from an online survey of over 2000 GB consumers in June 2014
  • Industry research surveyed 127 professionals who attended Bluetooth World in San Jose in May 2014
  • *When not taking cost in to account
  • Watch the 'That's Smart. That's Bluetooth' video here: http://vimeo.com/91437597

About Bluetooth® Wireless Technology
Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world. Bluetooth Smart technology, through an updatable platform and low power consumption, creates new application opportunities for the mobile phone, consumer electronics, PC, automotive, health & fitness and smart home industries. With over two billion devices shipping annually, Bluetooth is the wireless technology of choice for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers over 23,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information, please visit www.bluetooth.com.

Media Contacts:
Russell Lindsey or Joe Johnston
Octopus Group
+44 (0) 845-3707-024
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...