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The PC Web Still Rules...But the Mobile Web Is Catching Up

The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach
By Jim Liddle
Article Rating:
May 15, 2007 05:15 PM EDT
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 9,218
Jim Liddle's Blog

Search Brands Still Offer Stronger Reach on PCs According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach.
 
All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users (see Table 1). With an index of 190, ESPN also has stronger reach among mobile Web users.
 
By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. Among the four leading Web e-mail applications Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail only Gmail over indexed on mobile reach.
 
The first results from MobileWeb Metrix highlight the value of evaluating a Web property's performance among both the mobile and the PC audiences, said Kanishka Agarwal, VP of New Products, Telephia. This type of analysis will allow mobile media companies to better target their investments in promotion, content, and user experience improvements.

Published May 15, 2007 – Reads 9,218
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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About Jim Liddle

Jim is Managing Director of Jana Technology Services LTD, who offer sales and consulting services for Technology companies wishing to break into the UK and European market and a regular blogger at SYS-CON.com, covering mostly wireless markets.

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Wireless News 05/15/07 05:20:22 PM EDT

Search Brands Still Offer Stronger Reach on PCs According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users (see Table 1). With an index of 190, ESPN also has stronger reach among mobile Web users.