Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Reportlinker: Focus on Apple Mobile Strategy in 2009

Reportlinker.com announces that a new market research report is available in its catalogue.

Apple in Mobile 2009


Apple Inc has made its name in providing consumer electronics and demonstrating brand strength and recognisability among a variety of computer products. After making a large impact in the music player market with the Apple iPod, Apple entered the growing mobile market. In 2007 Apple entered the mobile market with its now famous iPhone and the product has become synonymous with mobile ubiquity and high end user experience. The mobile market represents a market that continues to grow and offers diverse scope for development of technologies, both on and off the mobile platform. In entering the mobile market Apple has been able to tap in to a new audience that continues to grow and offer high revenue potential. More businesses are finding that in order to continue growth in their business they must enter the mobile platform in order to stay in touch with their audience and remain technologically aware of the changes on the platform which have the potential to affect other forms of content. Apple has responded to this with its own mobile entry and the iPhone demonstrates Apple's commitment to this platform. The mobile handset is evolving and Apple has recognised this in its contribution to the mobile market. The handset offers mobile users a high standard of user experience, the convergence with the highly successful iPod and user experience on the mobile web further drives the development of the mobile handset and has raised standards and user expectations across the market. The wireless contributions of Apple rest heavily, but not solely with the iPhone. Apple's reach into digital music and computer software has also demonstrated the commitment of Apple to wireless development and these strategies can also be seen to have had an influence on the iPhone. Apple's contribution to the mobile market is not limited to the handset. Content on the mobile and the mobile web continues to evolve and with it, the activity of the mobile subscriber. Developments on the mobile handset and on mobile content will drive mobile subscribers onto areas of mobile content previously unused and will drive revenue in certain areas. Developments such as those seen on the Apple iPhone will therefore open up new areas of the mobile market as well as expand others that have met with slow beginnings. It is therefore clear that Apple has had a profound impact on the mobile market. However, Apple is not without its competitors and pitfalls. High end handsets and smartphones continue to enter the market and these will threaten the strength of the iPhone. The Apple strategy has also come under fire in some circumstances and these will be analysed in this report. Players across the industry will need to monitor and analyse the effects of Apple on the mobile industry as the handset and content from Apple demonstrates the need for high user experience, the changes in the consumer activity on the mobile phone and demonstrates the success of convergence. After only a short time in the mobile market Apple has made a serious impact and is likely to continue to remain a strong and innovative player.

Reading this exclusive management report will tell you the following:

• What impact has Apple had in the mobile market?

• What is the impact that this will have on mobile subscribers?

• What is the demand of mobile subscribers for high end mobile devices such as the iPhone?

• Who are the main competitors against Apple and the iPhone and what are they doing?

• What impact will these high end phones have on the mobile web and mobile content? Find out the answers to these and many other questions by buying this vital industry insight.

The impact of Apple and the iPhone will continue through the evolution of the mobile handset. Players in the mobile market continue to be influenced by the iPhone and this demonstrates the impact that the handset has and will continue to have throughout the development of the iPhone. Mobile content and the mobile web has become the platform to monetise and developments with Apple and the iPhone will also continue to influence this.

Why you need to order this report today:

• Brands/Marketers - Discover how Apple and the iPhone have influenced the market and how this can be used to drive brands and best utilise the mobile space. Learn about market issues specifically related to Apple and the iPhone as well as its competitors.

• Mobile Operators - Learn what role there is for mobile operators in the expanding market of high end handsets and smartphones and what strategies are best employed in this area.

• Mobile handset vendors - Discover what mobile subscribers will want from their handsets and what the iPhone and its competitors are providing to the mobile market. Learn about opportunities in this market and how these can be best utilised.

• Mobile content providers- Discover what opportunities exist in the development of the mobile web and content from the iPhone and other high end mobile handset providers.

Who needs to read this report?

Directors, VP and Senior managers in:

• Mobile/Cellular carriers and operators

• Mobile handset manufacturers

• Mobile content providers

• Mobile web players

Table of Contents

Chapter 1 Introduction

1.1 Executive summary

Chart 1 Apple Q4 revenue 2007 and 2008 comparison

1.2 Apple progression to mobile

1.3 iPhone

1.4 The focus of this report

Chapter 2 The role of Apple in wireless development

2.1 Hardware and wireless development

2.2 Off mobile platform development

2.2.1 Apple computers

2.2.2 Apple AirPort

2.3 Apple iPod

Table 1 Apple iPod versions

2.3.1 Accessories

2.3.2 Pricing

2.3.3 Media convergence

2.3.4 iPod Touch

2.3.5 Mobile phone competition

2.3.6 iPod criticisms

2.3.7 Growth in wireless use

2.4 Apple wireless applications on the move

2.5 Growth of solid consumer base

2.6 Response to growing mobile market

2.6.1 Move to mobile iPhone

Chart 2 Apple Q4 iPhone sales 2007 and 2008 comparison

Chart 3 iPhone ownership growth by household income June, July, August 2008 User features Improvements on later generations iPhone mobile partners

2.6.2 Transfer of consumer base to mobile High user experience High brand loyalty and value

2.7 Apple mobile learning labs

2.8 Apple MobileMe

2.9 Third party software

2.9.1 Apple SDK

Chart 4 SDK developer and Apple sales of developed apps

2.10 Conclusion

Chapter 3 Apple mobile handset

3.1 Mobile handset revolution: the iPhone

3.2 Previous benchmarks

3.3 Touch screen

3.3.1 Screen size

3.3.2 User experience

3.3.3 Influence in the mobile market

3.4 Brand value and recognition

3.5 Mobile convergence value

3.5.1 Use of the mobile web

3.5.2 Camera

3.5.3 Mobile video

3.6 Ubiquitous device

3.7 Target markets

3.7.1 Business user market

Table 2 Top mobile handsets US Q3 2008 by unit sales

3.7.2 Fan base

3.7.3 Mobile web users

3.8 Global markets

3.8.1 US

3.8.2 Europe

3.8.3 Asia Pacific and Japan

Chart 5 Top 10 Entertainment music sites in Japan

3.8.4 China

3.9 Revenue strengths

Chart 6 Economic decisions of polled mobile subscribers

Table 3 Largest mobile phone suppliers, measured by revenue

3.10 Operator strategy

3.11 Conclusion

Chapter 4 Content on Apple mobile

Chart 7 iPhone user behaviour in US Q3 2008

Table 4 Countries with iPhone support and connection

4.1 Connectivity

4.1.1 iPhone 2G

4.1.2 iPhone 3G

Table 5 iPhone mobile carriers

4.2 Mobile web on iPhone

4.2.1 Growth in mobile web traffic

4.3 Mobile web music

4.3.1 iTunes

Table 6 Preliminary record deals with Apple iTunes

Table 7 TV networks with content available on iTunes

Chart 8 iTunes software App penetration August 2008

4.3.2 Legal issues

Table 8 Selected featured artists' coalition members

4.3.4 Mobile music competition Nokia Vodafone 3UK Orange O2

Table 9 O2 supported handsets for Napster service

4.4 Mobile TV

4.4.1 Mobile TV in iPhone markets

4.5 The mobile web

4.5.1 Mobile search Mobile mapping

4.5.2 High standard user experience

4.5.3 Mobile email

4.6 Mobile advertising

4.6.1 LBA

4.7 Apple Apps store

4.7.1 NDA issues

4.7.2 Security issues

4.8 iPhone OS and browser

4.9 Mobile content used on and off the mobile campaigns

4.9.1 US Presidential election campaign on the iPhone

4.10 Conclusion

Chapter 5 Competitors to Apple and the iPhone

5.1 Launch of 'iPhone killers'

5.2 Standards to compete and beat

5.2.1 Mobile web access

5.2.2 User experience

5.2.3 User interface

5.2.4 Mobile applications

5.2.5 USP

5.3 Nokia

5.3.1 Nokia XpressMusic handsets

5.3.2 Nokia 'Comes with music'

5.4 Samsung

5.4.1 SGH i900 Omnia

5.5 LG

5.5.1 LG Prada

5.5.2 LG Renoir

5.6 BlackBerry

5.6.1 Business user market competition

Chart 9 Global smartphone handset market share Q3 2008

5.6.2 BlackBerry Bold

5.6.3 BlackBerry Storm

5.7 Google Android

5.8 HTC touch screen handsets

5.9 Motorola

5.9.1 Krave

5.10 Sony Ericsson

5.11 Microsoft

5.12 Symbian OS

Chart 10 Global smartphone OS market share Q3 2008

5.13 Conclusion

Chapter 6 Flaws and issues in Apple mobile strategy

6.1 Operator lock in

6.2 Release of iPhone 3G

6.3 Brand restriction versus open source

6.4 DRM laws restriction

6.5 Pricing structure

Table 10 Apple iPhone S.W.O.Ts

Chapter 7 Landscape for Apple in 2013

7.1 Apple in mobile

7.2 Future generations of Apple iPhone

7.3 Mobile market in 2013

Chart 11 iPhone sales forecast

Chapter 8 Conclusions and recommendations

8.1 Mobile operators

8.2 Mobile content providers

8.3 Mobile handset providers

8.4 Apple

8.4.1 Apple iPhone

8.4.2 Apple music

Companies Listed

3 (Hutchinson)



Advertising Standards Authority





Apple Corps

Apple Inc








Cellular News

China Mobile




Copyright Royalty Board

CTI Movil





European Union

Featured Artists Coalition


Formula 1





Goo Music


GSM Trade Body





















Nielsen Mobile








Packet Video





Rhythm NewMedia









Sony BMG Music

Sony Ericsson





The Carphone warehouse

The NPD Group

Time Magazine






US Department of Justice



Verizon Wireless




Vox Mobile



To order this report:

Apple in Mobile 2009


More market research reports here!

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.